There are many aspects that go into making your mobile marketing campaign a success.
There is no reason your small business can not run a text campaign that will increase your brands awareness, increase customer frequency and loyalty, and drive your business to higher sales even in this down economy.
Here are 5 mobile marketing tips that will maximize your ROI and make this new marketing medium work for your business.
1) Promote your call to action.
You can have the best offers being sent to your subscribers but if you do not promote the mobile call to action you will have no one signing up.
Add the call to action on your existing marketing materials, your Facebook page, Twitter, print and direct mail and most importantly have your employees tell every customer in store about the new campaign.
2) Reward your customers for signing up.
Sometimes all it takes is a little reward or bounce back coupon to get more subscribers.
If you are a pizza place consider promoting, "FREE 2 liter soda with your next Large 2-Topping Pizza purchase for texting PIZZA to 83936.
" Customers are giving you their mobile phone number and thanking them for doing so will raise your opt-in rates.
3) Limit the amount of offers you send.
Don't send offers every few days.
Best practices and highest redemption rates result from text offers only being sent once a week or even better, 2 to 3 times a month.
This way when customers get the messages they know if they miss taking advantage of this offer, the next one is not right around the corner.
Businesses who send text offers to frequently will drive down redemption rates and increase opt-outs which is the opposite desired outcome of mobile marketing.
4) Reward your customers.
Send great offers that are different from your regular specials and other coupons.
If you reward people who have taken the time to opt-in to your campaign with offers they can only get from their cell phone, you will have much higher sales and profits.
"Buy One, Get One" "FREE" "Dollar Amount Off" are the three highest converting offers for text message marketing.
5) Help your customers spread the message.
At the end of each text blast message include the words" FWD 2 a friend.
" People like sharing in deals with their friends and sharing in the offers they are receiving.
This has the capability to make your offer go viral and spread much further than just your own database list.
There is no reason your small business can not run a text campaign that will increase your brands awareness, increase customer frequency and loyalty, and drive your business to higher sales even in this down economy.
Here are 5 mobile marketing tips that will maximize your ROI and make this new marketing medium work for your business.
1) Promote your call to action.
You can have the best offers being sent to your subscribers but if you do not promote the mobile call to action you will have no one signing up.
Add the call to action on your existing marketing materials, your Facebook page, Twitter, print and direct mail and most importantly have your employees tell every customer in store about the new campaign.
2) Reward your customers for signing up.
Sometimes all it takes is a little reward or bounce back coupon to get more subscribers.
If you are a pizza place consider promoting, "FREE 2 liter soda with your next Large 2-Topping Pizza purchase for texting PIZZA to 83936.
" Customers are giving you their mobile phone number and thanking them for doing so will raise your opt-in rates.
3) Limit the amount of offers you send.
Don't send offers every few days.
Best practices and highest redemption rates result from text offers only being sent once a week or even better, 2 to 3 times a month.
This way when customers get the messages they know if they miss taking advantage of this offer, the next one is not right around the corner.
Businesses who send text offers to frequently will drive down redemption rates and increase opt-outs which is the opposite desired outcome of mobile marketing.
4) Reward your customers.
Send great offers that are different from your regular specials and other coupons.
If you reward people who have taken the time to opt-in to your campaign with offers they can only get from their cell phone, you will have much higher sales and profits.
"Buy One, Get One" "FREE" "Dollar Amount Off" are the three highest converting offers for text message marketing.
5) Help your customers spread the message.
At the end of each text blast message include the words" FWD 2 a friend.
" People like sharing in deals with their friends and sharing in the offers they are receiving.
This has the capability to make your offer go viral and spread much further than just your own database list.
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