For five dollars you can get a Fiverr.
com guy from Sri Lanka to get you over 2000 followers on Twitter.
What can you do with your brand new audience of followers? Not much really, and here's why.
Targeting Does everyone use Twitter? Yes, marketing data has shown that people from all age groups use Twitter.
Of its 255 million users 31% of its users are in the 18-29 year old category according to Pew Research Center's Internet & American Life Project.
But have you ever wondered why One Direction and Justin Bieber always clench the number one trending spot on Twitter? While some marketers state that the 45-54 year old age is bracket is the fastest growing demographic on Twitter, these numbers are only relative to the size of the population at that age who actually know how to log into social networks.
And yes, it is hard to imagine a 45-year-old buying all of Justin Bieber's CDs.
The Blogging Moms You've seen them around the Twitter sphere, moms who love to win and tweet about prizes and giveaways.
They love following your accounts for free prizes and may stay connected to you for a month or more.
However, once you stop giving shiny gifts and money, the magpies fly away to nest on some other naïve and unsuspecting social media manager's shoulders.
If we get 2000 followers this way, 3 win a prize, why should the rest stick around? Of what interest is a channel that does not answer the needs of consumer? The Disengaged The natural progression of an executive who wants to do the "Twitter thing" is to latch on to marketing lingo which states that consumers need to be "engaged".
There's only one problem with that.
Do you know how to engage with your target market (assuming it's on Twitter)? For many social media folk, the answer is "by engaging", fullstop.
They go around randomly tweeting and accosting other users with hashtags and exclamation marks, looking for ways to boost follower numbers or "people who saw this post" stats on Facebook.
There is an answer to all of these social media woes, other than buying followers, and it was right under our noses the whole time.
The answer is in making an offer, other than monetary gain, that consumers can't refuse.
The world's biggest soft-drink brand let you put your own name or that of a loved one on a digital can and show it to your friends.
It was nifty, it was great.
According to Econsultancy.
com, in order to enter the Urban Decay Pinterest competition people had to create a Pinterest Pinboard called 'Electric Festival Style with UD' then pin the looks they would wear to a music festival wacky Coachella music festival.
People can't refuse offers like these because the campaigns offer engagement that directly have to do with them.
They are not invited to listen to a brand and they do not want to talk to you simply because you acknowledge their existence.
Keep all spare money in your back pocket and don't look for solutions by throwing cash around.
Find ways in which people can participate, in other words "engage" with your campaign and don't forget to make it about them and not you or your brand.
com guy from Sri Lanka to get you over 2000 followers on Twitter.
What can you do with your brand new audience of followers? Not much really, and here's why.
Targeting Does everyone use Twitter? Yes, marketing data has shown that people from all age groups use Twitter.
Of its 255 million users 31% of its users are in the 18-29 year old category according to Pew Research Center's Internet & American Life Project.
But have you ever wondered why One Direction and Justin Bieber always clench the number one trending spot on Twitter? While some marketers state that the 45-54 year old age is bracket is the fastest growing demographic on Twitter, these numbers are only relative to the size of the population at that age who actually know how to log into social networks.
And yes, it is hard to imagine a 45-year-old buying all of Justin Bieber's CDs.
The Blogging Moms You've seen them around the Twitter sphere, moms who love to win and tweet about prizes and giveaways.
They love following your accounts for free prizes and may stay connected to you for a month or more.
However, once you stop giving shiny gifts and money, the magpies fly away to nest on some other naïve and unsuspecting social media manager's shoulders.
If we get 2000 followers this way, 3 win a prize, why should the rest stick around? Of what interest is a channel that does not answer the needs of consumer? The Disengaged The natural progression of an executive who wants to do the "Twitter thing" is to latch on to marketing lingo which states that consumers need to be "engaged".
There's only one problem with that.
Do you know how to engage with your target market (assuming it's on Twitter)? For many social media folk, the answer is "by engaging", fullstop.
They go around randomly tweeting and accosting other users with hashtags and exclamation marks, looking for ways to boost follower numbers or "people who saw this post" stats on Facebook.
There is an answer to all of these social media woes, other than buying followers, and it was right under our noses the whole time.
The answer is in making an offer, other than monetary gain, that consumers can't refuse.
The world's biggest soft-drink brand let you put your own name or that of a loved one on a digital can and show it to your friends.
It was nifty, it was great.
According to Econsultancy.
com, in order to enter the Urban Decay Pinterest competition people had to create a Pinterest Pinboard called 'Electric Festival Style with UD' then pin the looks they would wear to a music festival wacky Coachella music festival.
People can't refuse offers like these because the campaigns offer engagement that directly have to do with them.
They are not invited to listen to a brand and they do not want to talk to you simply because you acknowledge their existence.
Keep all spare money in your back pocket and don't look for solutions by throwing cash around.
Find ways in which people can participate, in other words "engage" with your campaign and don't forget to make it about them and not you or your brand.
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