As the use of internet is growing day after day, it is essential to popularize your brand name or business on the web.
The advertisements on internet have surpassed radio, magazines, subscription TV, outdoor and cinema and are now charging down free TV and the newspaper market.
In fact, most of the profitable businesses today are internet based whether it be a social networking website as Facebook or an online shopping portal such as Amazon.
Thus, it has become inevitable to advertise a brand or business on the internet.
The first step towards making a presence on the internet is to get a website but the question you have to ask yourself is that is it enough? Will having a website only would be able to draw the attention and interest of internet users towards what you have to offer? Of course, the answer is a big NO.
There is a lot more which needs to be done in order to get internet traffic directed towards your website.
There are a lot of strategies which are applied in order to increase the web traffic and visibility of your website.
The most common are PPC (Pay per Click) and Search Engine Optimization (SEO) and nowadays, making a presence in social media through Social Media Optimization has also become important in the era of social internet.
Pay per click marketing is a kind of deal with some other website or web-based enterprise to advertise your website or brand and pay them depending on the number of clicks you get.
This helps you to get traffic from an already popular website towards your own website.
It is same as paying for an advertisement in newspaper or magazine on the condition that the amount will depend on how much popularity you get.
It is probably the most common type of internet marketing.
Search Engine Optimization refers to the strategy of increasing your website's visibility on various search engine results by making your website by appearing among the top results displayed in search engine result pages.
Unlike PPC, Search Engine Optimization is a little technical and requires both on-page and off-page optimization.
On-page optimization means to optimize the coding, meta-data and content on your web page whereas off-page optimization includes submission to various directories.
Social Media Optimization, on the other hand, is the process of increasing your popularity and visibility on various social media like social networking site, blogs, forums etc as well as with services like RSS, press releases etc.
It has become very critical because of the fact that the recent trend of internet usage is moving largely towards social media.
All of the above factors are quite essential to plan an effective and productive Internet Marketing strategy.
The advertisements on internet have surpassed radio, magazines, subscription TV, outdoor and cinema and are now charging down free TV and the newspaper market.
In fact, most of the profitable businesses today are internet based whether it be a social networking website as Facebook or an online shopping portal such as Amazon.
Thus, it has become inevitable to advertise a brand or business on the internet.
The first step towards making a presence on the internet is to get a website but the question you have to ask yourself is that is it enough? Will having a website only would be able to draw the attention and interest of internet users towards what you have to offer? Of course, the answer is a big NO.
There is a lot more which needs to be done in order to get internet traffic directed towards your website.
There are a lot of strategies which are applied in order to increase the web traffic and visibility of your website.
The most common are PPC (Pay per Click) and Search Engine Optimization (SEO) and nowadays, making a presence in social media through Social Media Optimization has also become important in the era of social internet.
Pay per click marketing is a kind of deal with some other website or web-based enterprise to advertise your website or brand and pay them depending on the number of clicks you get.
This helps you to get traffic from an already popular website towards your own website.
It is same as paying for an advertisement in newspaper or magazine on the condition that the amount will depend on how much popularity you get.
It is probably the most common type of internet marketing.
Search Engine Optimization refers to the strategy of increasing your website's visibility on various search engine results by making your website by appearing among the top results displayed in search engine result pages.
Unlike PPC, Search Engine Optimization is a little technical and requires both on-page and off-page optimization.
On-page optimization means to optimize the coding, meta-data and content on your web page whereas off-page optimization includes submission to various directories.
Social Media Optimization, on the other hand, is the process of increasing your popularity and visibility on various social media like social networking site, blogs, forums etc as well as with services like RSS, press releases etc.
It has become very critical because of the fact that the recent trend of internet usage is moving largely towards social media.
All of the above factors are quite essential to plan an effective and productive Internet Marketing strategy.
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