Competition is what makes the corporate world vibrant. It leads to innovation bettering the existing products and services. It is in the human DNA to compete and edge out rivals through their creativity. Firms which tend to bring out better products and services in the market excel and create a niche for themselves in the industry. But there is an evil side to the corporate world. This comes from firms that fail to take on their rivals on a competitive stage and rather tilt towards running malicious campaigns to hit their brand name. AMS Technologies an India based Internet marketing firm has been at the receiving end of such a campaign. There were posts terming AMS Technologies as scam to hit its brand name. The firm has learnt a lot of lessons from which can be helpful to others.
Success Invites Enemies
When AMS Tech came across these baseless allegations for the first time they were upset and couldn't understand the motives behind these. But later they realized that success does invite its share of enemies. Their overwhelming growth and success in the last few years hasn't gone done too well with some people who have initiated this campaign to hurt their reputation. In fact most successful businesses in the world have faced such allegations at some point of time in their journey and there is little that one can do anything about it.
A Bit of Their Own Medicine!
As a fast growing Internet Marketing firm they optimize websites on a day to day basis. Keywords and key phrases are used to pump in the X-factor to a client's website. The trick is to ensure that the client's site can be easily found for the targeted keywords. Now this has being used against them to hurt their brand equity. A key phrase such as ‘Amstech Scam' can potentially do a lot of damage to a brand as new clients tend to verify the credentials of a firm before hiring them for a job. The usual practice is to Google the firm's name followed by terms such as ‘scam', ‘fraud', ‘cheat' etc. So such a mischievous post would definitely figure top of the search results. A brilliantly thought way to tarnish the name of the brand.
Rome Wasn't Built In a Day
So are brand. Though such allegations can definitely turn a few potential clients away from a firm in the long run it is the performance and professionalism that counts. AMS Technologies which has been in business for five years has brick by brick built a list of satisfied clientele. These clients stick to the firm thanks to its service quality coupled with the price advantage. Thus a nasty campaign would make little sense to them as they have firsthand knowledge of working with the firm. They rather promote the services of the firm within their own business circle and AMS Technologies draws most of its business for these sources. Thus any kind of hate campaign would have limited success when clients are happy with the success of the firm.
Success Invites Enemies
When AMS Tech came across these baseless allegations for the first time they were upset and couldn't understand the motives behind these. But later they realized that success does invite its share of enemies. Their overwhelming growth and success in the last few years hasn't gone done too well with some people who have initiated this campaign to hurt their reputation. In fact most successful businesses in the world have faced such allegations at some point of time in their journey and there is little that one can do anything about it.
A Bit of Their Own Medicine!
As a fast growing Internet Marketing firm they optimize websites on a day to day basis. Keywords and key phrases are used to pump in the X-factor to a client's website. The trick is to ensure that the client's site can be easily found for the targeted keywords. Now this has being used against them to hurt their brand equity. A key phrase such as ‘Amstech Scam' can potentially do a lot of damage to a brand as new clients tend to verify the credentials of a firm before hiring them for a job. The usual practice is to Google the firm's name followed by terms such as ‘scam', ‘fraud', ‘cheat' etc. So such a mischievous post would definitely figure top of the search results. A brilliantly thought way to tarnish the name of the brand.
Rome Wasn't Built In a Day
So are brand. Though such allegations can definitely turn a few potential clients away from a firm in the long run it is the performance and professionalism that counts. AMS Technologies which has been in business for five years has brick by brick built a list of satisfied clientele. These clients stick to the firm thanks to its service quality coupled with the price advantage. Thus a nasty campaign would make little sense to them as they have firsthand knowledge of working with the firm. They rather promote the services of the firm within their own business circle and AMS Technologies draws most of its business for these sources. Thus any kind of hate campaign would have limited success when clients are happy with the success of the firm.
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