Coaching businesses run the gamut from Life Coaching to Business Coaching to Physical Fitness Coaching and beyond.
They all share key elements.
Educate, Inspire, Encourage.
Fortunately for you, social networks are all about developing the same type of relationship you already have with your clients.
They are the perfect extension of what you currently do.
Central to your business success is the ability to engage and excite people about what you have to offer.
How? Whatever flavor of coach you are you can profit big time from the creative use of social networking tools like Facebook and Twitter.
After you've created your Facebook Business Page, be prepared to visit every day, and interact with those that are making comments.
Create posts around your particular business, whether it's from your website or a related website.
Then, get set to show your stuff.
Become the go-to guru for all things coaching in your specialty.
But to do that you have to reach your target market, no? You'll have a blog to help you, of course.
Make it more visible using Facebook's RSS feed feature on your Facebook page.
But beware of overexposure or overselling.
Self-promotion is expected, but avoid the hardsell.
Instead, add content of value to your audience to establish relationships.
Sales will follow.
You can accomplish that many ways.
In fact, the number is limited only by your own creativity.
Add videos and audios to both encourage and inform.
Update your company Facebook Page with the latest events of interest to those who represent your potential customers.
That can be a city by city calendar of upcoming events, an invitation to an online seminar, or...
the list is endless.
Now make your coaching business marketing efforts more dynamic by folding Twitter into the mix.
The long-term goal is to expand your online presence, of course.
The intermediate goal that will help get you there is to follow and be followed.
Since Twitter is more real-time oriented you can generate a lot of buzz quickly by pursuing those two methods.
Follow the gurus already established in your business to get tips and to share your own.
That may sound like giving away the candy store to the competition.
But, in reality, what goes around comes around.
Once you get known, you'll begin to get more than you give, guaranteed.
Use the search tools that are part of the Twitter site to track down those gurus and their businesses.
Become a follower.
Retweet their interesting messages.
People always appreciate a little free advertising and will be more inclined to reciprocate.
When you make your own original tweets you want, here again, to avoid the hardsell.
Twitter users have seen all the come-ons and they're not greeted cheerfully.
Get to know people before offering them any kind of product or service.
When you do offer one, say, by Tweeting a URL where they can find them, stay subtle.
Don't spam your following by posting the same URL over and over again.
And reply to their tweets.
People like to be acknowledged.
Target your audience on both platforms as selectively as you can.
Those interested in organic hair care products are not going to get enthused about content discussing hunting gear.
Both those could be part of a course about Lifestyle Coaching, but they clearly appeal to very different audiences.
Avoiding negative word of mouth on social networking venues is as important as generating positive buzz.
Thoughtful use of Facebook, Twitter, and the others out there (like LinkedIn, for example) will help you do both at the same time.
Both Facebook Pages and Twitter are where you can:
They all share key elements.
Educate, Inspire, Encourage.
Fortunately for you, social networks are all about developing the same type of relationship you already have with your clients.
They are the perfect extension of what you currently do.
Central to your business success is the ability to engage and excite people about what you have to offer.
How? Whatever flavor of coach you are you can profit big time from the creative use of social networking tools like Facebook and Twitter.
After you've created your Facebook Business Page, be prepared to visit every day, and interact with those that are making comments.
Create posts around your particular business, whether it's from your website or a related website.
Then, get set to show your stuff.
Become the go-to guru for all things coaching in your specialty.
But to do that you have to reach your target market, no? You'll have a blog to help you, of course.
Make it more visible using Facebook's RSS feed feature on your Facebook page.
But beware of overexposure or overselling.
Self-promotion is expected, but avoid the hardsell.
Instead, add content of value to your audience to establish relationships.
Sales will follow.
You can accomplish that many ways.
In fact, the number is limited only by your own creativity.
Add videos and audios to both encourage and inform.
Update your company Facebook Page with the latest events of interest to those who represent your potential customers.
That can be a city by city calendar of upcoming events, an invitation to an online seminar, or...
the list is endless.
Now make your coaching business marketing efforts more dynamic by folding Twitter into the mix.
The long-term goal is to expand your online presence, of course.
The intermediate goal that will help get you there is to follow and be followed.
Since Twitter is more real-time oriented you can generate a lot of buzz quickly by pursuing those two methods.
Follow the gurus already established in your business to get tips and to share your own.
That may sound like giving away the candy store to the competition.
But, in reality, what goes around comes around.
Once you get known, you'll begin to get more than you give, guaranteed.
Use the search tools that are part of the Twitter site to track down those gurus and their businesses.
Become a follower.
Retweet their interesting messages.
People always appreciate a little free advertising and will be more inclined to reciprocate.
When you make your own original tweets you want, here again, to avoid the hardsell.
Twitter users have seen all the come-ons and they're not greeted cheerfully.
Get to know people before offering them any kind of product or service.
When you do offer one, say, by Tweeting a URL where they can find them, stay subtle.
Don't spam your following by posting the same URL over and over again.
And reply to their tweets.
People like to be acknowledged.
Target your audience on both platforms as selectively as you can.
Those interested in organic hair care products are not going to get enthused about content discussing hunting gear.
Both those could be part of a course about Lifestyle Coaching, but they clearly appeal to very different audiences.
Avoiding negative word of mouth on social networking venues is as important as generating positive buzz.
Thoughtful use of Facebook, Twitter, and the others out there (like LinkedIn, for example) will help you do both at the same time.
Both Facebook Pages and Twitter are where you can:
- Share valuable content about ways to improve themselves each day.
- Offer thought-provoking content and encourage your visitors to reach inside and explore.
- You're in the ideal business to have a membership site and/or audio podcasts.
Share with everyone what you've got going on in those areas.
Let them know the benefits they'll see if they subscribe to your podcast or if they sign up for your membership site. - How about doing a "5 Simple Steps To xxx" series.
- Talk about why it's OK to reach out and get help from a coach.
- List the biggest benefits one can achieve when using your coaching program.
- Share some of the most heart-warming stories that you've experienced with clients (excluding names, of course)
- If you're also a speaker, post your schedule in Events and encourage a conversation about your topics.
- Offer daily or weekly affirmations.
- Create contests and special offers
- Get a little crazy and creative - loosen up and have a bit of fun.
- Upload motivational videos and pictures.
- Announce your new products / services - I don't suppose you've authored a book or e-book? If so, post information about it.
If it's not published yet, post that too.
Get people excited about your publish date.
Make an entire event out of it. - Share stories of places you've visited that inspired you or made a difference in your life.
Encourage visitors to share their stories. - If you're going to interview someone, be sure to announce it and then let everyone know how they can access the recording.
- Are you looking for some guest bloggers or someone new to interview? Post about your needs and see if you get some takers.
- If you've spotted a particular article, website, or video that you feel is important for your fans to look at - post a link to it and get a conversation started.
- Inject some humor - through stories, insights, pictures, etc.
What is it they say about laughter? What a great way to put a smile on someone's face.
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