Unfortunately many out there still can't see the value of social media in B2B (business-to-business) marketing.
Way too often entrepreneurs and marketing professionals tend to limit its use to B2C (business-to-customer) only.
Let's have a look at how entrepreneurs can get the most out of social media marketing for B2B and recent trends in this area that you should know about.
There are three primary values that professionals can use social media for: connecting, collaborating, and sharing.
But what do each of these have to do with business and what are the social media (SM) trends looking like right now? Let's take a look.
1.
Connecting SM allows business owners to connect with one another, as well as with potential consumers.
Not only does it allow you to send private messages, but you can also connect with others in real time, or even via webcam.
By doing so, business owners can share their expertise and gain essential knowledge to benefit their business.
2.
Collaborating SM also allows business owners to share information between one another, gaining knowledge to better their products or their business services.
3.
Sharing SM allows business owners to share their knowledge with their community, thereby gaining credibility and increasing their consumer base.
Now that we know what B2B social media marketing is used for, let's take a look at some B2B social media trends that are on the rise: 1.
Professionals are using SM to make decisions.
Not only are professionals using social networking platforms to connect with their consumers, but they are also using it for decision making.
Business owners can collect information regarding their target audience in such a way that they can use it to better their products or services, or increase the success of their marketing techniques.
2.
Professionals are using SM to share content with peers and stay up-to-date At one point in time, the main purpose of SM was to network and search for jobs.
Now, many professionals are also using it to share content and increase their knowledge base.
3.
SM consumers expect companies to interact with them Consumers are increasingly expecting that company representatives will communicate with them directly.
Whether this be through online support, replying to comments, or providing up-to-date information, customers are now expecting participation from business owners.
4.
Authenticity is to be expected When business owners connect with their consumers, it is expected that they are authentic in their responses and replies.
All content supplied by the business should be valuable, factual, and useful.
It is also expected that businesses should be open to product, service, or business improvement ideas.
For more information on B2B social media marketing please visit Magnetic Blog.
Way too often entrepreneurs and marketing professionals tend to limit its use to B2C (business-to-customer) only.
Let's have a look at how entrepreneurs can get the most out of social media marketing for B2B and recent trends in this area that you should know about.
There are three primary values that professionals can use social media for: connecting, collaborating, and sharing.
But what do each of these have to do with business and what are the social media (SM) trends looking like right now? Let's take a look.
1.
Connecting SM allows business owners to connect with one another, as well as with potential consumers.
Not only does it allow you to send private messages, but you can also connect with others in real time, or even via webcam.
By doing so, business owners can share their expertise and gain essential knowledge to benefit their business.
2.
Collaborating SM also allows business owners to share information between one another, gaining knowledge to better their products or their business services.
3.
Sharing SM allows business owners to share their knowledge with their community, thereby gaining credibility and increasing their consumer base.
Now that we know what B2B social media marketing is used for, let's take a look at some B2B social media trends that are on the rise: 1.
Professionals are using SM to make decisions.
Not only are professionals using social networking platforms to connect with their consumers, but they are also using it for decision making.
Business owners can collect information regarding their target audience in such a way that they can use it to better their products or services, or increase the success of their marketing techniques.
2.
Professionals are using SM to share content with peers and stay up-to-date At one point in time, the main purpose of SM was to network and search for jobs.
Now, many professionals are also using it to share content and increase their knowledge base.
3.
SM consumers expect companies to interact with them Consumers are increasingly expecting that company representatives will communicate with them directly.
Whether this be through online support, replying to comments, or providing up-to-date information, customers are now expecting participation from business owners.
4.
Authenticity is to be expected When business owners connect with their consumers, it is expected that they are authentic in their responses and replies.
All content supplied by the business should be valuable, factual, and useful.
It is also expected that businesses should be open to product, service, or business improvement ideas.
For more information on B2B social media marketing please visit Magnetic Blog.
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