Magento is now one of the most popular open source e-commerce solutions, despite only being launched in early 2008.
Magento has been used by our company to develop stores for our clients and our own personal portfolio. One of our frequently asked questions is why do we like Magento over any other e-commerce solution.
So why use Magenta?
There are a number of benefits in using Magento for a website development project:
Features
Magento has a range of brilliant default features. Most business owners want a store that is easy to manage. Magento is perfect for this. The free community edition has a number of awesome features such as:
* Wish lists
* Multi store/mall feature
* Email list building
* Compare products
* Bundle a selection of complimentary products
* CMS system for static pages
* SEO optimised pages
* Advanced search feature
Many of the above are implemented in our private sites and usually requested by clients for our custom development services. Most of the features are excellent, and the multi-store function can be extremely powerful if combined with long-tail SEO on various micro-niche sites all from one central database.
API & Integration
The API (application programming interface) is how coders interact with the Magento programming. Magento has a refined and scalable API allowing it to be easily connected to web based applications.
This way, businesses can easily implement any external systems, such as payment gateways and internal email databases to aid a seamless integration allowing the smallest amount of disruption when implementing a new e-commerce solution.
Magento code structure
Magento has been coded very well from launch. There is a blatant difference between core applications and third party add-ons. This means our programmers can easily add extra features to the site without worrying about affecting the overall performance of the site.
This structure has been one of the main reasons behind Magento's early success and why we recommend it over other options. Within the web design industry, many companies are upgrading outdated solutions to Magento.
Support forum and professional services
Magento has a large support forum which includes a range of experienced programmers and companies experienced in Magento based solutions. This means that there is already a huge pool of third party extensions allowing easy customisation of a store with a range of custom features
Any problems that are encountered can be sorted free by the active community or you can easily find an experienced professional to complete the job for you.
This is only a short selection of reasons why we recommend Magento to our clients, and also why we use it for our own private e-commerce sites.
Magento has been used by our company to develop stores for our clients and our own personal portfolio. One of our frequently asked questions is why do we like Magento over any other e-commerce solution.
So why use Magenta?
There are a number of benefits in using Magento for a website development project:
Features
Magento has a range of brilliant default features. Most business owners want a store that is easy to manage. Magento is perfect for this. The free community edition has a number of awesome features such as:
* Wish lists
* Multi store/mall feature
* Email list building
* Compare products
* Bundle a selection of complimentary products
* CMS system for static pages
* SEO optimised pages
* Advanced search feature
Many of the above are implemented in our private sites and usually requested by clients for our custom development services. Most of the features are excellent, and the multi-store function can be extremely powerful if combined with long-tail SEO on various micro-niche sites all from one central database.
API & Integration
The API (application programming interface) is how coders interact with the Magento programming. Magento has a refined and scalable API allowing it to be easily connected to web based applications.
This way, businesses can easily implement any external systems, such as payment gateways and internal email databases to aid a seamless integration allowing the smallest amount of disruption when implementing a new e-commerce solution.
Magento code structure
Magento has been coded very well from launch. There is a blatant difference between core applications and third party add-ons. This means our programmers can easily add extra features to the site without worrying about affecting the overall performance of the site.
This structure has been one of the main reasons behind Magento's early success and why we recommend it over other options. Within the web design industry, many companies are upgrading outdated solutions to Magento.
Support forum and professional services
Magento has a large support forum which includes a range of experienced programmers and companies experienced in Magento based solutions. This means that there is already a huge pool of third party extensions allowing easy customisation of a store with a range of custom features
Any problems that are encountered can be sorted free by the active community or you can easily find an experienced professional to complete the job for you.
This is only a short selection of reasons why we recommend Magento to our clients, and also why we use it for our own private e-commerce sites.
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