The Baby diapers market in India is estimated to be around INR 80 crore per annum.
Going by UN statistics, around 24 million babies are born every year in this country.
Approximating that 25% of these infants in the period between birth and 24 months use at least 28 diapers a week.
The diaper market in paper would be 8.
7 billion pieces per year.
It is estimated that the diaper market would grow at a rate of around 5 - 10% in the coming years.
Several firms have established various brands in the diaper segment of the baby care products industry.
However a majority of Indian population seems to use the cloth more as compared with a diaper.
And companies found it difficult to change this mindset.
The various diaper brands have adapted the products, advertised them, created awareness and reduced the prices to a great extent to fit into the requirements of the Indian market.
After all the country has an immense potential for the diaper market considering the largest population of infants.
In addition to this, the disposable income of the (urban) households is showing a rising trend as well.
The Indian baby diapers market is dominated by mainly three brands.
The first being Huggies that is preferred the most trusted in the diaper market and enjoys the largest segment.
Huggies is a brand of Kimberly Clark Lever Private Limited which is a joint venture between Kimberly Clark Corporation, USA and Hindustan Lever Limited, India.
The company introduced a product line called Nappi pads that was priced far below the diapers price and was in comparison to the cloth nappies.
The brand Huggies is a common name in the baby diapers segment owing to the huge investment in advertising and promotion by this company.
Pampers happens to be the next most popular brand in the baby diapers segment.
Launched by Procter and Gamble, Pampers diapers are focused towards providing value for money to the customers by providing high quality latest diapers at affordable prices.
Godrej's brand Snuggy happens to be the third dominant player in the baby diaper segment.
The diapers sold under this brand are imported from a China based manufacturer.
One of the reasons there is not an Indian manufacturing plant is due to the lack of technology considering the immense capital investment.
It will be difficult to invest such a big amount in setting up the unit until the market picks up.
Besides, the raw materials used in manufacturing baby diapers are mostly imported.
Other companies have also entered the Indian market illustrated by the huge potential available like Wipro, People and Gratt, Libero that is offering diapers like premium open diapers, wet wipes, pant style diapers, and several other options.
One of the recent most players to surface in the market of baby diapers in India is Mamy Poko pant style diapers that aim to capture the huge potential available in this country.
Every parent these days do not want to compromise so they want only the best toys for kids.
Going by UN statistics, around 24 million babies are born every year in this country.
Approximating that 25% of these infants in the period between birth and 24 months use at least 28 diapers a week.
The diaper market in paper would be 8.
7 billion pieces per year.
It is estimated that the diaper market would grow at a rate of around 5 - 10% in the coming years.
Several firms have established various brands in the diaper segment of the baby care products industry.
However a majority of Indian population seems to use the cloth more as compared with a diaper.
And companies found it difficult to change this mindset.
The various diaper brands have adapted the products, advertised them, created awareness and reduced the prices to a great extent to fit into the requirements of the Indian market.
After all the country has an immense potential for the diaper market considering the largest population of infants.
In addition to this, the disposable income of the (urban) households is showing a rising trend as well.
The Indian baby diapers market is dominated by mainly three brands.
The first being Huggies that is preferred the most trusted in the diaper market and enjoys the largest segment.
Huggies is a brand of Kimberly Clark Lever Private Limited which is a joint venture between Kimberly Clark Corporation, USA and Hindustan Lever Limited, India.
The company introduced a product line called Nappi pads that was priced far below the diapers price and was in comparison to the cloth nappies.
The brand Huggies is a common name in the baby diapers segment owing to the huge investment in advertising and promotion by this company.
Pampers happens to be the next most popular brand in the baby diapers segment.
Launched by Procter and Gamble, Pampers diapers are focused towards providing value for money to the customers by providing high quality latest diapers at affordable prices.
Godrej's brand Snuggy happens to be the third dominant player in the baby diaper segment.
The diapers sold under this brand are imported from a China based manufacturer.
One of the reasons there is not an Indian manufacturing plant is due to the lack of technology considering the immense capital investment.
It will be difficult to invest such a big amount in setting up the unit until the market picks up.
Besides, the raw materials used in manufacturing baby diapers are mostly imported.
Other companies have also entered the Indian market illustrated by the huge potential available like Wipro, People and Gratt, Libero that is offering diapers like premium open diapers, wet wipes, pant style diapers, and several other options.
One of the recent most players to surface in the market of baby diapers in India is Mamy Poko pant style diapers that aim to capture the huge potential available in this country.
Every parent these days do not want to compromise so they want only the best toys for kids.
Source...