If you're in the business of Real Estate, you know that contacting your target audience directly can be a very effective form of marketing.
You also know that mailing postcards can get expensive! Well guess what?...
Real Estate postcards are back in the game! Farming and prospecting new leads as a Real Estate agent has become more dominated by the Internet, and while the Internet has it's place and was most certainly winning the game in terms of affordability, the US Postal Service recently changed the game with their new EDDM (Every Door Direct Mail) program.
With EDDM you no longer need to buy or rent costly mailing lists! Just choose the area you want to market too and drop off the correct number of postcards to the Post Office for that area.
Additionally, you'll save big on postage which can be as low as 14.
5 cents per piece.
It's a simple process to use.
Just log into your business account on the US Postal Service website, pick your target prospecting area by zip code, follow the steps provided and print out any necessary paperwork.
From there you'll just need to drop off your postcards and required paperwork at the correct postal branch to where they will take your bundle of unaddressed real estate postcards and deliver them to your chosen route.
This really is a cheap and easy way to announce a short sale, open houses, new listings and more all to a specific local area.
And depending on how many postcards you buy at one time, you may be able to spread your marketing out over a couple of months! (Tip: 1000 postcards might be double what you need for one direct mail campaign, but the cost difference between 500 and 1000 postcards should be minimal, giving you enough cards to do multiple campaigns a month or perhaps to just spread it over a couple months.
) So if you like the benefits of direct mail marketing but didn't already know about this great new program offered by the US Post Office, you'll definitely want to take advantage of it! PS...
Make sure when purchasing your Real Estate postcards that you're selecting the proper size! The EDDM program does have size restrictions for this program, so the easiest way to buy your postcards is to use a company that offers EDDM ready postcards where you'll be able to browse templates that will be in compliance with the USPS regulations!
You also know that mailing postcards can get expensive! Well guess what?...
Real Estate postcards are back in the game! Farming and prospecting new leads as a Real Estate agent has become more dominated by the Internet, and while the Internet has it's place and was most certainly winning the game in terms of affordability, the US Postal Service recently changed the game with their new EDDM (Every Door Direct Mail) program.
With EDDM you no longer need to buy or rent costly mailing lists! Just choose the area you want to market too and drop off the correct number of postcards to the Post Office for that area.
Additionally, you'll save big on postage which can be as low as 14.
5 cents per piece.
It's a simple process to use.
Just log into your business account on the US Postal Service website, pick your target prospecting area by zip code, follow the steps provided and print out any necessary paperwork.
From there you'll just need to drop off your postcards and required paperwork at the correct postal branch to where they will take your bundle of unaddressed real estate postcards and deliver them to your chosen route.
This really is a cheap and easy way to announce a short sale, open houses, new listings and more all to a specific local area.
And depending on how many postcards you buy at one time, you may be able to spread your marketing out over a couple of months! (Tip: 1000 postcards might be double what you need for one direct mail campaign, but the cost difference between 500 and 1000 postcards should be minimal, giving you enough cards to do multiple campaigns a month or perhaps to just spread it over a couple months.
) So if you like the benefits of direct mail marketing but didn't already know about this great new program offered by the US Post Office, you'll definitely want to take advantage of it! PS...
Make sure when purchasing your Real Estate postcards that you're selecting the proper size! The EDDM program does have size restrictions for this program, so the easiest way to buy your postcards is to use a company that offers EDDM ready postcards where you'll be able to browse templates that will be in compliance with the USPS regulations!
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