Confusion in business creates a negative drain on the bottom line.
From not knowing the purpose of business to executing actions not in alignment with the overall strategic plan impact productivity.
One of my mentors once shared with me these wise words that I now use with my clients: "People confuse motion with progress; activity with results.
" Since productivity is the actions necessary to secure business results, the businesses who suffer from this confusion work far, far harder and less, less smarter.
For example, business networking is a great marketing strategy for many small business owners.
They are busy moving from this business networking event to that one while actively collecting piles and piles of business cards.
So what do they do with all of this motion and activity? Do they have a plan in place to immediately reconnect with those viable and even not so viable leads from each and every business networking event?Are they tracking their progress specific to their business goals within their business action plan?From my experience as a business coach, I can tell you that at least 80% probably closer to 95% of small business owners lack an action plan be it marketing, sales or strategic.
These individuals are playing "Captain Wing It" and flying by the seat of their pants.
Spraying and praying is the best way to sum up their activity.
Business Coaching Training Tip:Would you fly on any airline that left the gate without filing a flight plan? Why would your small business be any different? Marketing is an area where there exists a lot of confusion.
From paid advertisements to websites, there is a whole lot of motion going on with a lot of activity, but where are the results? Do you have a website?What is your traffic?Is it growing year after year?For me, I have been tracking unique visitors for the last 2 years and can tell you that I have experienced over a 6-fold increase in traffic.
This has resulted in one significant new client each quarter along with other new clients who are purchasing E Books to action plans to monthly memberships in my coaching gym.
You as a small business owner must take direct and decisive action.
Start measuring the results from all of your activities.
Look at all the motions that you are currently engaged in.
Are you progressing closer to achieving those business goals? Do not let confusion keep you from being successful in business and in life.
From not knowing the purpose of business to executing actions not in alignment with the overall strategic plan impact productivity.
One of my mentors once shared with me these wise words that I now use with my clients: "People confuse motion with progress; activity with results.
" Since productivity is the actions necessary to secure business results, the businesses who suffer from this confusion work far, far harder and less, less smarter.
For example, business networking is a great marketing strategy for many small business owners.
They are busy moving from this business networking event to that one while actively collecting piles and piles of business cards.
So what do they do with all of this motion and activity? Do they have a plan in place to immediately reconnect with those viable and even not so viable leads from each and every business networking event?Are they tracking their progress specific to their business goals within their business action plan?From my experience as a business coach, I can tell you that at least 80% probably closer to 95% of small business owners lack an action plan be it marketing, sales or strategic.
These individuals are playing "Captain Wing It" and flying by the seat of their pants.
Spraying and praying is the best way to sum up their activity.
Business Coaching Training Tip:Would you fly on any airline that left the gate without filing a flight plan? Why would your small business be any different? Marketing is an area where there exists a lot of confusion.
From paid advertisements to websites, there is a whole lot of motion going on with a lot of activity, but where are the results? Do you have a website?What is your traffic?Is it growing year after year?For me, I have been tracking unique visitors for the last 2 years and can tell you that I have experienced over a 6-fold increase in traffic.
This has resulted in one significant new client each quarter along with other new clients who are purchasing E Books to action plans to monthly memberships in my coaching gym.
You as a small business owner must take direct and decisive action.
Start measuring the results from all of your activities.
Look at all the motions that you are currently engaged in.
Are you progressing closer to achieving those business goals? Do not let confusion keep you from being successful in business and in life.
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