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Why Doctors Should Blog

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Doctors, nurses, and other medical professionals perform a valuable service in diagnosing and/or treating illness.
For those who specialize in certain practices, it's important to maintain an online presence so prospective patients can find you an arrange appointments.
In order to keep visibility high, attaching a blog to your site should be at the top of your to-do.
The more you blog about your practice and expertise, the more solidified your practice becomes among Internet users seeking treatment.
Why should a physician or medical professional blog? The opportunity it provides can greatly benefit your clinic or practice: Show prospective patients the results.
If you work in cosmetic surgery or dentistry, a blog provides an excellent forum for posting before and after pictures of certain procedures.
You can augment photos with explanations of each operation and how it has helped each patient.
Share advice on preventative medicine.
Part of a doctor's work is making sure people don't get sick, and work toward maintaining healthy lifestyles.
Whether your specialty is in oncology, dentistry, or gynecology, your blog can be used to share information on new innovations in your practice, tips for healthy diet and self-exams, and advice on medication.
Build on your expertise by engaging blog readers in learning more about their bodies and health.
Update existing patients.
Your current patient roster can stay informed on community events - like free mammograms and charity walks - through your blog.
With the functionality many blog platforms offer, you can also post video clips of events and integrate your blog into social media outlets like Facebook and Twitter for added exposure.
For your practice, and for sharing wisdom on good health, adding a blog to your clinic's website can help boost traffic and referrals to your practice.
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