Affordable WordPress Websites for Small Businesses
That means those 50 searches in the future will list your site.
Where to place keywords in your site?
Your keywords, including phrases, must be placed the meta titles, headings, and used in the written content of a web page. Every page in your website is an optimization opportunity. Do not solely optimize your home page. For any yoga studio, you should be able to create a list of 50 to 100 keywords / phrases.
Here's the thing, each web page in your site should have no more than 2 to 3 keywords. 1 if your keyword phrase is 5 or more words. This means you must methodically plan out on which pages you will place which keyword phrases.
Now you can see why a blog is so valuable; you can create as many new posts as you want and each post can be optimized for a new keyword phrase. Take for example a 15 page website with a blog that has 50 posts. This site has a total of 65 web pages. If each page (a post is a page) has 2 keyword phrases, that site is optimized for 130 keyword phrases. Without the blog, the site could only be optimized for 30 keyword phrases.
That is an overview of on-page, aka on-site SEO for a yoga business. Remember, on-page SEO is only part of the SEO equation; off-page SEO is equally, if not more important than on-page SEO for building tons of quality traffic to your site and blog.
Local SEO services level the search engine playing field for local businesses. If you are a business that only gets customers from a local or regional area, I'm sure you are frustrated by the discovery that search engines tend to rank everyone nationally.
If you have an accounting business that services the Atlanta metro area, for example, why should you have to compete with an accountant in Seattle for a position on page 1 of a search engine? You're not looking for business in Seattle.
Well, you don't have to do that anymore. There are two ways to get traffic to your site. Buy it, or do article marketing. If you buy traffic with Google AdWords, you are probably going to pay over $1.00 per click and get minimal traffic. Article marketing improves your search engine ranking, and the # 1 organic (as in "free") position on a page gets 42% of all the traffic to that page.
If you're not familiar with local SEO services, there is no better time than right now to understand it and article marketing too.
Well, they both have their own strengths and weaknesses; however there are actual advantages to each in certain circumstances. Let's examine Pay-Per-Click for now:
PPC Advantages
PPC is somewhat unique in its ability to drive targeted traffic directly to a website (or a specific web page) that ranks low for targeted keyword phrases (KWP). All you need is a landing page, a budget, and at least some marketing sense.
The three biggest advantages:
Companies are able to see immediate results from money that is put towards their marketing efforts.
Where to place keywords in your site?
Your keywords, including phrases, must be placed the meta titles, headings, and used in the written content of a web page. Every page in your website is an optimization opportunity. Do not solely optimize your home page. For any yoga studio, you should be able to create a list of 50 to 100 keywords / phrases.
Here's the thing, each web page in your site should have no more than 2 to 3 keywords. 1 if your keyword phrase is 5 or more words. This means you must methodically plan out on which pages you will place which keyword phrases.
Now you can see why a blog is so valuable; you can create as many new posts as you want and each post can be optimized for a new keyword phrase. Take for example a 15 page website with a blog that has 50 posts. This site has a total of 65 web pages. If each page (a post is a page) has 2 keyword phrases, that site is optimized for 130 keyword phrases. Without the blog, the site could only be optimized for 30 keyword phrases.
That is an overview of on-page, aka on-site SEO for a yoga business. Remember, on-page SEO is only part of the SEO equation; off-page SEO is equally, if not more important than on-page SEO for building tons of quality traffic to your site and blog.
Local SEO services level the search engine playing field for local businesses. If you are a business that only gets customers from a local or regional area, I'm sure you are frustrated by the discovery that search engines tend to rank everyone nationally.
If you have an accounting business that services the Atlanta metro area, for example, why should you have to compete with an accountant in Seattle for a position on page 1 of a search engine? You're not looking for business in Seattle.
Well, you don't have to do that anymore. There are two ways to get traffic to your site. Buy it, or do article marketing. If you buy traffic with Google AdWords, you are probably going to pay over $1.00 per click and get minimal traffic. Article marketing improves your search engine ranking, and the # 1 organic (as in "free") position on a page gets 42% of all the traffic to that page.
If you're not familiar with local SEO services, there is no better time than right now to understand it and article marketing too.
Well, they both have their own strengths and weaknesses; however there are actual advantages to each in certain circumstances. Let's examine Pay-Per-Click for now:
PPC Advantages
PPC is somewhat unique in its ability to drive targeted traffic directly to a website (or a specific web page) that ranks low for targeted keyword phrases (KWP). All you need is a landing page, a budget, and at least some marketing sense.
The three biggest advantages:
- Immediate Results
- Control over what keywords you rank for
- Geotargeting... the ability to control with reasonable precision where your search results are seen.
Companies are able to see immediate results from money that is put towards their marketing efforts.
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