Why You Should Use Facebook Advertising As Part Of Your Marketing Strategy
I recently saw a newscast about Facebook and I learned that there are over 500 million users worldwide with a profile on the site, and if Facebook were a country it would be the third largest in the world.
That's a lot of potential clients and if you can interest a fraction of them in your offer, you could be living your dream life sooner than you ever imagined.
If you spend any time on Facebook you have seen their ads running down the right hand side of the page.
These ads are carefully chosen to suit particular things that might be of interest to you.
When you first fill in your profile you are asked about things that interest you and hobbies that you enjoy.
This information helps marketers reach a highly targeted market and even though you don't realize it, these are ads chosen to suit your specific information.
Every piece of information in your profile helps marketers advertise to their exact market.
It includes particular age groups, genders, income ranges, geographic locations and general interests.
These ads are simple but powerful with the usual title and text but they also give marketers the opportunity to use a picture or other graphic.
Mobile devices now outnumber personal computers 4 to 1 and this alone exposes more people to your advertising.
You also have the benefit of being recommended by other users and that is free advertising.
1.
Advertising with Google AdWords can be very expensive especially for new marketers, but it is a good way to help get your marketing campaign off the ground.
2.
Facebook ads cost less than AdWords and they are much easier to set up.
The targeting options are almost unlimited.
This unique targeting allows you to show your ads to a more targeted group.
3.
Besides saving money with your ads, Facebook allows you to add pictures, which AdWords does not.
4.
Facebook ads give you a 25 character headline, 135 words for you to create more interest and you can include a picture.
Google AdWords allows you 75 words to make your pitch with no picture.
5.
Facebook ads are incredibly easy to set up.
The process guides you a step by step through the entire process.
You still need to use long tail keywords and create interest with your ad.
6.
It is easy to set the duration of your ads and you can experiment with different elements at any time.
Facebook is becoming the hottest trend for online advertising.
Contrary to popular belief Facebook is an excellent advertising avenue for any type of business.
The highly targeted approach, easy to use set up process and low cost make it particularly attractive to new marketers.
Many new marketers already have a profile page and are very active on the site already, which adds to the advertising benefits.
Even if you decide not to use Facebook ads for your business right now, you know a little about the benefits.
It does not matter what type of business you operate a Facebook ad can help.
That's a lot of potential clients and if you can interest a fraction of them in your offer, you could be living your dream life sooner than you ever imagined.
If you spend any time on Facebook you have seen their ads running down the right hand side of the page.
These ads are carefully chosen to suit particular things that might be of interest to you.
When you first fill in your profile you are asked about things that interest you and hobbies that you enjoy.
This information helps marketers reach a highly targeted market and even though you don't realize it, these are ads chosen to suit your specific information.
Every piece of information in your profile helps marketers advertise to their exact market.
It includes particular age groups, genders, income ranges, geographic locations and general interests.
These ads are simple but powerful with the usual title and text but they also give marketers the opportunity to use a picture or other graphic.
Mobile devices now outnumber personal computers 4 to 1 and this alone exposes more people to your advertising.
You also have the benefit of being recommended by other users and that is free advertising.
1.
Advertising with Google AdWords can be very expensive especially for new marketers, but it is a good way to help get your marketing campaign off the ground.
2.
Facebook ads cost less than AdWords and they are much easier to set up.
The targeting options are almost unlimited.
This unique targeting allows you to show your ads to a more targeted group.
3.
Besides saving money with your ads, Facebook allows you to add pictures, which AdWords does not.
4.
Facebook ads give you a 25 character headline, 135 words for you to create more interest and you can include a picture.
Google AdWords allows you 75 words to make your pitch with no picture.
5.
Facebook ads are incredibly easy to set up.
The process guides you a step by step through the entire process.
You still need to use long tail keywords and create interest with your ad.
6.
It is easy to set the duration of your ads and you can experiment with different elements at any time.
Facebook is becoming the hottest trend for online advertising.
Contrary to popular belief Facebook is an excellent advertising avenue for any type of business.
The highly targeted approach, easy to use set up process and low cost make it particularly attractive to new marketers.
Many new marketers already have a profile page and are very active on the site already, which adds to the advertising benefits.
Even if you decide not to use Facebook ads for your business right now, you know a little about the benefits.
It does not matter what type of business you operate a Facebook ad can help.
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