Everyone talks about Twitter marketing and it may seem like it's the newest hit and the best thing to go for when advertising.
In the following paragraphs we will discuss some of the advantages but also the disadvantages of using Twitter marketing.
It's free.
We would be hypocrites not to accept that through Twitter marketing you save your money.
You don't need to spend one cent if you use it as your marketing engine so this sure is one major plus.
Everything that is free or cheap is great and if it's also high quality and results-oriented we certainly can't complain.
Through Twitter marketing you just invest your time, while your pockets remain full.
The growth is exponential.
There are very few marketing strategies and plans which can provide exponential growth.
What does it mean? It means that with a minimum resource investment on your part you receive exponential results.
To make it clearer we'll just take n example.
Let's say that you've just launched a new product.
If you were to use traditional, classical marketing you would be shouting out about your new launch.
People would hear about you have for sale and most of them would pass by the offer and a few would actually make the purchase.
Nothing sensational here.
What happens when you use Twitter? You tweet the news.
Your followers see the new product and re-tweet it.
The followers of your followers do the same and so on and so on.
What if you had 100 followers and they each had 100 of their own and then they had 100 as well.
Guess what - 1 000 000 people would buy your product.
Even with just 1% conversion rate you would sell 10 000 pieces, with just 100 people following you on Twitter.
It can work only as an extension.
It's time to talk disadvantages as well.
One of the key problems of Twitter marketing is that it will never work by itself.
You need to have a pre-existing marketing platform and only then you are able to extend it to Twitter.
This can attract some additional costs.
Twitter marketing is risky.
If you don't know what you are doing, Twitter marketing is risky.
With typical marketing strategies you will have guaranteed results.
You buy 100 000 ads impressions and you know you have a certain conversion rate.
Great! Then you know your results and it's all sure and pre-established.
With Twitter it can all go wrong.
If you don't manage that much needed fan base you will end up with nothing.
You need to find a balance.
Twitter costs you no money, but it costs your time.
Traditional marketing takes none of your time, but it does take your money.
Twitter is risky, the rest of the strategies are not.
What you need to do is balance the two to find the perfect equilibrium which will lead to the growth of your company and income.