What Services or Products Does the Company Provide?

• A logo often contains some kind of graphic element that represents the business. For instance, a tanning salon may have some kind of sun incorporated into its logo design or a building contractor's logo may include an outline of a house.
  
  Not only does this question help the graphic designer generate images, but it also tells her what kind of mood the logo should have. A logo for a lawyer would probably have a more sophisticated look to it than a logo for a farm, which could be more rustic. It is important for the designer to know what sort of image the company wants to convey to the public and the target market.
  
  

Why Do You Want a New Logo? or What Do You Want in Your Logo?

• A lot of companies come to a design firm wanting to refine or totally change a logo that they are currently using. If this is the case, it is important for the graphic designer to ask what it is they want to change about the logo and why they feel the need to change it.
  
  It is preferable to give a client a few different logo designs to choose from in the beginning. It is ultimately the client's decision as to what the final logo will be. The client usually has a vision for his new logo. It is up to the designer to bring his vision to life. Since it is impossible to read a person's mind, ask the client what ideas she may have or what elements she wants to have in the logo.
  
  

Do You Have a Tag Line?

• A tag line is a short phrase that states the company's main objective. For example, Nike uses the tag line: "Just do it" and McDonald's states: "We love to see you smile." A company often wants its tag line incorporated into the logo. It is important to ask a client if he wants this done. A tag line can become just as much a representation of the company as the logo itself, so it is good to have them displayed hand in hand.
  
  

Do You Have Any Color Preferences?

• If a company is redesigning a current logo, the client may want to stay with the original color scheme to maintain coherency. It is also a good idea to see what colors the client wants to stay away from and colors that he may prefer.