Knowing how to get most out of your autoresponder is one of the most important skills that you need to learn with internet marketing.
In fact I would go as far as to say that this is the major stumbling block for most people that prevents them from earning a decent income online.
I remember when I first started out I mainly concentrated on making money from Google Adsense.
The main reason for this is that I simply did not have the skills to make money from an autoresponder.
This is a skill that will gradually be learnt.
I only realized later on that I am not in the internet marketing business, but in the direct response business.
Basically, to earn a substantial income online you need to be able to sell people stuff.
Now let us look at the process of using your autoresponder to generate sales.
The very first part is to warm your prospects up.
People are just simply tired of being sold to all the time.
So by first providing them with some valuable information that they can benefit from you will build trust and credibility.
I do this by first providing a seven day email course that they can use.
This information is very valuable and it significantly boosts the responsiveness of my subscribers.
After I have done this I use the following formula that delivers outstanding results.
I create a killer subject line.
This is the most important part because if you get this wrong your subscriber will not even open up your email.
With the increase in spam it is becoming more difficult to get people to read your email than before.
Finally, I use a variety of emails like newsletters, special gifts and promotional emails to always keep my subscribers on their toes.
I also sprinkle my link a few times as this boosts the click through rate of the email.