A blog shares many similarities to a website.
The main similarity is that both are crawled by search engines and attributed a rank which will determine how high up they appear within the search engine results page.
To create a popular blog you must use the same basics you would use to help get your website further up the search ranks.
The most important element of this is the correct implementation of keywords.
Keyword research should be your first port of call when it comes to giving your blog the extra online presence it deserves.
Useful tools to start finding the best keywords for your needs are as follows: · Brainstorming - a great place to start is simply with a piece of paper and pen.
List all possible searchable terms that relate to your blog · A Dictionary/ Thesaurus - from your thoughts now on paper, turn to a thesaurus or dictionary to expand your searchable terms.
· Use Google AdWords keyword tool - search for the phrases or words you have come up with and check which words have been most searched for and highlight any niche words with little competition.
The keyword research process will leave you with a list of the best keywords and phrases that you should focus on within your blog.
Create articles on your blog that make good use of a keyword rich title and content.
By doing this you will vastly improve the chances of people finding your article from using popular search phrases.
More relevancy means more traffic.
If you're able to answer a common question that many people are asking within your area of expertise, you've just opened up a new avenue of completely unique visitors to your site.
The key to utilising SEO for your blog is very simple: · The more relevant and keyword rich content the better If you can maintain a regular stream of relevant, keyword rich and quality content, it will only be a matter of time until you see a noticeable increase in the traffic levels to your blog.
Another great method of increasing the popularity of your blog is to promote your featured content.
The Social Media scene is an important place to start.
Take advantage of the free services offered by the likes of Facebook, Twitter, LinkedIn and more.
A simple search on these networks will uncover no end of people who are interested in your topic.
Target these conversations and add useful and relevant links back to your blog.
One final point to end on that has been repeated throughout this article is that of relevancy.
Ensure the content you create and link to is in context of it's surroundings.
'Content is King' & The three R's: Remember Relevancy Rules
The main similarity is that both are crawled by search engines and attributed a rank which will determine how high up they appear within the search engine results page.
To create a popular blog you must use the same basics you would use to help get your website further up the search ranks.
The most important element of this is the correct implementation of keywords.
Keyword research should be your first port of call when it comes to giving your blog the extra online presence it deserves.
Useful tools to start finding the best keywords for your needs are as follows: · Brainstorming - a great place to start is simply with a piece of paper and pen.
List all possible searchable terms that relate to your blog · A Dictionary/ Thesaurus - from your thoughts now on paper, turn to a thesaurus or dictionary to expand your searchable terms.
· Use Google AdWords keyword tool - search for the phrases or words you have come up with and check which words have been most searched for and highlight any niche words with little competition.
The keyword research process will leave you with a list of the best keywords and phrases that you should focus on within your blog.
Create articles on your blog that make good use of a keyword rich title and content.
By doing this you will vastly improve the chances of people finding your article from using popular search phrases.
More relevancy means more traffic.
If you're able to answer a common question that many people are asking within your area of expertise, you've just opened up a new avenue of completely unique visitors to your site.
The key to utilising SEO for your blog is very simple: · The more relevant and keyword rich content the better If you can maintain a regular stream of relevant, keyword rich and quality content, it will only be a matter of time until you see a noticeable increase in the traffic levels to your blog.
Another great method of increasing the popularity of your blog is to promote your featured content.
The Social Media scene is an important place to start.
Take advantage of the free services offered by the likes of Facebook, Twitter, LinkedIn and more.
A simple search on these networks will uncover no end of people who are interested in your topic.
Target these conversations and add useful and relevant links back to your blog.
One final point to end on that has been repeated throughout this article is that of relevancy.
Ensure the content you create and link to is in context of it's surroundings.
'Content is King' & The three R's: Remember Relevancy Rules
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