Creating brand awareness among the customers is important to prosper in business as the customers should be aware of the brand name then only they can easily accept the product. Today for effective marketing, many innovative technique and promotional merchandise are used to create awareness in the mind of the people. These promotional merchandises will boost the necessary exposure for the products and also increased the chance of being accepted by the public. Promotional merchandise can be seen anywhere from shopping malls to sporting events to parties to school and to recreational places. There are numerous promotional merchandises like promotional diaries and calendars, which can be imprinted and embossed with company's name and logo to be distributed among the potential clients and customers. Promotional merchandise proves to be beneficial in the long term marketing techniques.

Promotional merchandise industry runs on global scale and has grown into a major industry over the period of time. With promotions taking front seat in the growth of the business, stuff like promotional merchandise began to be commonly used for advertisement and promotion. Moreover the costing for this type of promotion is also not too much that enables many mediocre companies to indulge in this form of marketing. Promotional merchandise like promotional diaries and calendars act as a silent salesman and project the positive image of the company in the long run. These products increase your loyal customers by helping customers to remember the company's name and logo for a long time. Ideal selection of promotional merchandises after doing extensive research is sure to provide companies with long term benefits. One should decide ideal promotional merchandise primarily according to his budget and his target customers.

Promotional merchandise is not only used for brand promotion but various companies also used it as an employee incentive. Attractive and innovatively designed promotional diaries and calendars act as a source of encouragement and motivation for the employees. Moreover possessing companies imprinted diaries and calendars also provide sense of pride for the employees and it also proves that the company has rewarded the employee for their commitment and effort towards the company. This further motivates the employees to put in their best in work and continue their loyal support to the company for its growth and betterment. These items prove to be best merchandise that can be used for promotion at reasonable price creating much larger impact. It is not that expensive merchandise will create a much better impact but it is the technique of presenting and the quality of the product is important to have fond memories in the mind of employees and customers.