Brett tollman embeds service as the bedrock of global travel operations
Today's global travel and tourism industry is a highly competitive playing field. For travel businesses to not just succeed, but merely survive, constant attention needs to be put on the bottom line. Costs need to be managed, margins protected, competitors carefully watched. At the same time, new customers must be courted, new innovations explored, new images introduced and new marketing efforts mobilized. Promotional methods have become not only immensely expensive, but also a huge challenge as the digital space escalates in importance and impact in reaching audiences. Through it all, the Brand promise must attract attention, stimulate awareness, and inspire booking action.
It is not surprising, therefore, that so many tourism businesses around the globe, be they airlines, hotels, cruise companies, tour operators or attractions, become so distracted by promoting the power of their promise that they lose focus on the importance of delivery through service. And in an industry so dependent on the human touch, service is most commonly sacrificed. While service excellence may have become a powerful marketing expression in today's competitive tourism environment, consistent and genuine delivery of same remains a rarity.
There is, however, one great exception to companies losing sight of the importance of promise fulfilment. The Travel Corporation has embedded service as the bedrock of its multinational, multifaceted global travel and tourism business. Operating today as the world's largest privately owned travel and tourism company composed of over 25 international travel and tourism businesses including tour operators, hotels and other leisure interests, this family owned and lead corporation continues to drive growth and competitiveness of the global travel and tourism industry. With over 40 offices and more than 3500 staff spread across five continents, The Travel Corporation proudly responsibly carries more that one million passengers every year.
At the heart of The Travel Corporation is its corporate slogan "Driven By Service". These three words, carefully chosen by the leadership of the organization, act as both an external promise to travelers and partners, and as a pledge of employees of The Travel Corporation worldwide. Supported by a set of corporate values, including "Commitment", each and every member of the company is firmly "committed to establishing lasting relationships with our customers by exceeding their expectations the first time & every time, through consistently outstanding quality of service, experience and value".
As stated by Brett Tollman, global CEO of The Travel Corporation:
"From the first days of my father, Stanley Tollman's founding of The Travel Corporation, providing guests with highest levels of service has remained a core philosophy. Today, decades on, service excellence remains the heartbeat that keeps our global businesses moving forward with unprecedented levels of customer satisfaction, loyalty and advocacy. This commitment is consistent across our diverse touring, hotel, cruise and travel agency businesses. Do we invest in innovations to keep our product offerings cutting edge and connected to traveler needs? Absolutely. Likewise our ongoing investment in the best of marketing and advertising to ensure that our Brands remain at the forefront of travellers' aspirations. But without service excellence, our businesses would be simply empty promises. At The Travel Corporation we are truly inspired by, and driven by, our commitment to service excellence."
This unwavering commitment to excellence in service delivery has resulted in The Travel Corporation receiving, year after year, awards for outstanding service across their range of business and across the globe. It has also been an ongoing source of appreciation for members of the travel and tourism industry wishing to learn from a genuine, enduring leader in all sectors of operations. Staff attraction and retention levels remain amongst the highest in the industry.
The Travel Corporation's other corporate values, including Passion, Responsibility, Delivery, Drive and Social Responsibility all work together to create a global corporate culture that offers each and every guest genuine hospitality, turning holidays into unforgettable, highly personal, exceptional travel experiences.
As reinforced by Brett Tollman, "being 'driven by service' is in our Brands, it is in our promise, our training, and in our everyday operations. It is in our DNA. And because of our love for travel and the million plus customers of The Travel Corporation who come to us each year with their holiday dreams, it is in our hearts."
It is not surprising, therefore, that so many tourism businesses around the globe, be they airlines, hotels, cruise companies, tour operators or attractions, become so distracted by promoting the power of their promise that they lose focus on the importance of delivery through service. And in an industry so dependent on the human touch, service is most commonly sacrificed. While service excellence may have become a powerful marketing expression in today's competitive tourism environment, consistent and genuine delivery of same remains a rarity.
There is, however, one great exception to companies losing sight of the importance of promise fulfilment. The Travel Corporation has embedded service as the bedrock of its multinational, multifaceted global travel and tourism business. Operating today as the world's largest privately owned travel and tourism company composed of over 25 international travel and tourism businesses including tour operators, hotels and other leisure interests, this family owned and lead corporation continues to drive growth and competitiveness of the global travel and tourism industry. With over 40 offices and more than 3500 staff spread across five continents, The Travel Corporation proudly responsibly carries more that one million passengers every year.
At the heart of The Travel Corporation is its corporate slogan "Driven By Service". These three words, carefully chosen by the leadership of the organization, act as both an external promise to travelers and partners, and as a pledge of employees of The Travel Corporation worldwide. Supported by a set of corporate values, including "Commitment", each and every member of the company is firmly "committed to establishing lasting relationships with our customers by exceeding their expectations the first time & every time, through consistently outstanding quality of service, experience and value".
As stated by Brett Tollman, global CEO of The Travel Corporation:
"From the first days of my father, Stanley Tollman's founding of The Travel Corporation, providing guests with highest levels of service has remained a core philosophy. Today, decades on, service excellence remains the heartbeat that keeps our global businesses moving forward with unprecedented levels of customer satisfaction, loyalty and advocacy. This commitment is consistent across our diverse touring, hotel, cruise and travel agency businesses. Do we invest in innovations to keep our product offerings cutting edge and connected to traveler needs? Absolutely. Likewise our ongoing investment in the best of marketing and advertising to ensure that our Brands remain at the forefront of travellers' aspirations. But without service excellence, our businesses would be simply empty promises. At The Travel Corporation we are truly inspired by, and driven by, our commitment to service excellence."
This unwavering commitment to excellence in service delivery has resulted in The Travel Corporation receiving, year after year, awards for outstanding service across their range of business and across the globe. It has also been an ongoing source of appreciation for members of the travel and tourism industry wishing to learn from a genuine, enduring leader in all sectors of operations. Staff attraction and retention levels remain amongst the highest in the industry.
The Travel Corporation's other corporate values, including Passion, Responsibility, Delivery, Drive and Social Responsibility all work together to create a global corporate culture that offers each and every guest genuine hospitality, turning holidays into unforgettable, highly personal, exceptional travel experiences.
As reinforced by Brett Tollman, "being 'driven by service' is in our Brands, it is in our promise, our training, and in our everyday operations. It is in our DNA. And because of our love for travel and the million plus customers of The Travel Corporation who come to us each year with their holiday dreams, it is in our hearts."
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