Seven Fabulous Ways To Efficiently Increase Your Conversion Rate
You may be getting tons of visitors, but if you're not converting them into successful sales, all your efforts will be for naught.
The bottom line is that you need to earn some profit from your online undertakings. Yes, traffic is an integral factor in the equation, but traffic is useless if you won't be able to win some purchased from them. You need to find ways by which you can transform your visitors into customers.
The methods that people use for such a goal are called conversion factors. If you can install a good number of these conversion factors in your website (particularly your sales page or your autoresponder sequence), you'd be experiencing brisk business.
What are these conversion factors and how can you implement them with efficiency? Here are 7 fantastic tactics you can include in your website.
1. Choose a killer headline. Never underestimate the power of headlines. Whether they're headlines for your sales page, for your eZines, or for your articles, you need to captivate your readers instantly if you want them to finish reading your piece. There are many tricks in formulating an effective headline, but here are the top 3 tactics that professionals use:
a. make your readers curious;
b. ask them a question that you know will create a strong demand for an answer; and
c. create a problem that your readers can relate to.
2. Observe the guidelines in writing for an online audience. Never use all caps for your written works, not even on your title. All caps is tantamount to shouting and you wouldn't want to alienate a good number of your visitors. Never allow your paragraphs to run long. Make good use of negative space to allow your readers' eyes to rest. Always try to use numbering and bulleting as this will make your work easier to read. Remember, writing for an online audience is different from writing for print publications. An online audience is less patient, and will have a harder time to read your work because they'll be viewing the same from their monitors.
3. Make good use of colors. Colors invoke moods. You want your readers to have the right mood, one which will be receptive to your offer. Hence, many experts believe that stimulating colors like red, blue and yellow are great colors to use for your sales pitch. These hues are engaging, and they stimulate the mind to think and to easily warm up to any suggestions you will give. Avoid black. It may be an elegant color, but it can potentially doom your sales rate because of the moroseness associated with the same.
4. Provide quality images for your digital products. People are more receptive to what they can actually see. This may not be a problem if you're selling physical products, but it can be difficult if you're selling a digital item. Software programs use professionally made eBoxes to convey a semblance of tangibility. Ebooks and special reports use professionally made eCovers to invoke the same assurance.
5. Introduce yourself unequivocally well. People are more hesitant to trust an online merchant because of the anonymity prevalent in the World Wide Web. To quell their hesitation, introduce yourself. Provide your name, your address and your contact details. Inform them of your past accomplishments. Let them know that they will be dealing with a real, living, breathing businessman.
6. Provide a powerful call to action. There are many calls to action that you can use. It can be a one time offer, a special time-sensitive offer, or even the promise of future discounts. The goal is to make your prospects act, and to make them act fast.
7. Provide a guarantee that will quell their fears. The rationale for offering a guarantee is that 80% of the time, dissatisfied customers will not avail of the same. It's too burdensome for them. So even if you offer a 60 day guarantee, you have nothing grave to fear. It'll work to your advantage since such will defeat any fears that your leads might have.
The bottom line is that you need to earn some profit from your online undertakings. Yes, traffic is an integral factor in the equation, but traffic is useless if you won't be able to win some purchased from them. You need to find ways by which you can transform your visitors into customers.
The methods that people use for such a goal are called conversion factors. If you can install a good number of these conversion factors in your website (particularly your sales page or your autoresponder sequence), you'd be experiencing brisk business.
What are these conversion factors and how can you implement them with efficiency? Here are 7 fantastic tactics you can include in your website.
1. Choose a killer headline. Never underestimate the power of headlines. Whether they're headlines for your sales page, for your eZines, or for your articles, you need to captivate your readers instantly if you want them to finish reading your piece. There are many tricks in formulating an effective headline, but here are the top 3 tactics that professionals use:
a. make your readers curious;
b. ask them a question that you know will create a strong demand for an answer; and
c. create a problem that your readers can relate to.
2. Observe the guidelines in writing for an online audience. Never use all caps for your written works, not even on your title. All caps is tantamount to shouting and you wouldn't want to alienate a good number of your visitors. Never allow your paragraphs to run long. Make good use of negative space to allow your readers' eyes to rest. Always try to use numbering and bulleting as this will make your work easier to read. Remember, writing for an online audience is different from writing for print publications. An online audience is less patient, and will have a harder time to read your work because they'll be viewing the same from their monitors.
3. Make good use of colors. Colors invoke moods. You want your readers to have the right mood, one which will be receptive to your offer. Hence, many experts believe that stimulating colors like red, blue and yellow are great colors to use for your sales pitch. These hues are engaging, and they stimulate the mind to think and to easily warm up to any suggestions you will give. Avoid black. It may be an elegant color, but it can potentially doom your sales rate because of the moroseness associated with the same.
4. Provide quality images for your digital products. People are more receptive to what they can actually see. This may not be a problem if you're selling physical products, but it can be difficult if you're selling a digital item. Software programs use professionally made eBoxes to convey a semblance of tangibility. Ebooks and special reports use professionally made eCovers to invoke the same assurance.
5. Introduce yourself unequivocally well. People are more hesitant to trust an online merchant because of the anonymity prevalent in the World Wide Web. To quell their hesitation, introduce yourself. Provide your name, your address and your contact details. Inform them of your past accomplishments. Let them know that they will be dealing with a real, living, breathing businessman.
6. Provide a powerful call to action. There are many calls to action that you can use. It can be a one time offer, a special time-sensitive offer, or even the promise of future discounts. The goal is to make your prospects act, and to make them act fast.
7. Provide a guarantee that will quell their fears. The rationale for offering a guarantee is that 80% of the time, dissatisfied customers will not avail of the same. It's too burdensome for them. So even if you offer a 60 day guarantee, you have nothing grave to fear. It'll work to your advantage since such will defeat any fears that your leads might have.
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