When you post an article on your blog, you must have an attention-getting headline.
It's a big help to use a good keyword search tool and keep a list of the most searched keyword phrases for your topic.
This will give you many good models from which to build your headline, and will brand you as an expert with your audience.
Once your headline brings in some eyeballs, will they stay? Depends on how your first paragraph communicates.
Best practice: make your first paragraph give your community some valuable information ...
and also tease them a bit, to keep them reading.
Don't write garbage.
It may be easy to turn out, and you can get more links faster.
BUT ...
entrepreneurs will know garbage when they see it, and they'll go connect with your competitors.
They'll scratch you off their list.
So always provide valuable, useful content and conversation.
You want to create crowdsourcing, getting your audience to build trust and buzz about the features on your webpage.
That way you wind up stopping other surfers at your website, with them plugging in to your written, audio, video, and photo content, until they become followers and friends and team members.
When you use a WordPress blog, you can get a good promotional plugin like Sociable.
When your visitor gets to the end of the article, they can just push a button to log-in to many different bookmarking sites and tag your article.
Think global.
Each bookmarking platform, whether it's StumbleUpon, Reddit, Delicious, Mister Wong or any other, offers a category list.
Choose the most appropriate category for your article, no matter where a prospect lives, making it easy to find for your target market.