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How Twitter Can Help Your Online Business to Grow

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Twitter in 2009 became a huge phenomenon with more and more people joining in and tweeting to the world, including top celebrities.
For those of you who do not understand Twitter let me explain, Twitter is a new form of social media that is micro blogging.
You can tell the world about what you are currently up to using a maximum of 140 characters (a tweet), this is fast social media with only seconds taken to add your micro blog.
So how can this help your online business? Well blogging has always been a very powerful platform in which to express your views and the message you want to get across.
Micro blogging can have the same effect but is just a lot quicker to do.
Having the chance to broadcast yourself, thoughts and ideas to millions means that like minded people will find your tweets appealing and link into your website to find out more.
Twitter allows you to customise your home page with images and colour schemes, so by using your company colours and logo (matching your website) you can instantly drive your corporate image across.
You can tweet on special offers if you have an e-commerce website or one just showing off your services.
You can also tweet on upcoming events or even current news articles.
To make Twitter work you must create followers which can be done in two ways:
  • Follow other users
  • Create interesting tweets
Following other users will mean a good percentage will follow you back but be sure to follow people within both your target industry and location.
If you create interesting tweets this will be the most effective as you will generate followers who are interested in your industry and content.
By using both of the above methods your tweets will become effective and worthwhile doing.
When writing your tweet be sure to make it interesting as it is only short but also always add a link to either your own website or one where you have found out an interesting article or product which is directly within your industry.
If the tweet is interesting and users follow your link it will lead them directly into your website or source of information, by coming onto your website you will not only increase your traffic but if led to the correct page you have the opportunity to sell or add credibility to you and your business.
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