Packaging plays one of the most important roles in marketing and selling a product. Food packaging is done for protection, freshness, marketing and compliance with government regulations. There are various companies that do food packing for dry and liquid foods. Generally dry products can be filled in a pouch or carton and liquid in pouch or tube.
People who are in food packaging business should ask certain questions from clients before starting the work which are as follows:
• Size of pouch or carton
• Type of material required for packing. Most common packing materials are plastic, aluminum and cardboard. Plastic material is ideal for packing frozen foods, perishable items, snack foods and other bakery items. Aluminum is considered best for packaging liquid items like juices, soft drinks, beer and canned perishable items. Cardboard is the material for packaging frozen, fresh perishable foods and dry products.
• Food manufacturers should supply all artwork. Artwork is very necessary for food packaging. Food Manufacturers can supply the artwork through disk, email or upload it through FTP site.
• Once packaging is done, one big question arises as to how the final packaged product be shipped. Should the product be shipped on master cartons, counter displays, POP displays, sidekick displays or club pack displays. Based on the product, client can instruct food packaging company on the type of packaging to be used for shipping.
• Once all the above things are discussed, production work begins.
Functions of packaging:
Why is packaging so important? Generally, packaging is done for protecting the food from environmental conditions during its life span and distributed to the consumer.
• Packaging keeps the product clean and protects from dirt and other contaminants.
• In addition, it prevents damage that may arise while handling, during transport and distribution.
• Packaging protects food form water, light, insects and rodents etc.
• If packaging is appealing to eyes, product is sold quickly.
Tips on package:
• Just imagine can you sell broken or damaged potato chips without packaging. Will anyone buy them? Will you be able to transport food products properly from point A to point B if goods are unpacked? Will it reach in proper condition? Will consumers buy it? The answer is no.
It's interesting to know that packaging is gaining importance. If you notice no product can be sold without package. Even a simple thing like toothpaste requires packing in the form of a tube.
• An average consumer just takes 2.6 seconds to decide whether to pick up your product or not. If you want your product should reach target audience it is important that you package it properly with the correct message.
Apart from these, there are various other factors that have to be considered for food packaging.
People who are in food packaging business should ask certain questions from clients before starting the work which are as follows:
• Size of pouch or carton
• Type of material required for packing. Most common packing materials are plastic, aluminum and cardboard. Plastic material is ideal for packing frozen foods, perishable items, snack foods and other bakery items. Aluminum is considered best for packaging liquid items like juices, soft drinks, beer and canned perishable items. Cardboard is the material for packaging frozen, fresh perishable foods and dry products.
• Food manufacturers should supply all artwork. Artwork is very necessary for food packaging. Food Manufacturers can supply the artwork through disk, email or upload it through FTP site.
• Once packaging is done, one big question arises as to how the final packaged product be shipped. Should the product be shipped on master cartons, counter displays, POP displays, sidekick displays or club pack displays. Based on the product, client can instruct food packaging company on the type of packaging to be used for shipping.
• Once all the above things are discussed, production work begins.
Functions of packaging:
Why is packaging so important? Generally, packaging is done for protecting the food from environmental conditions during its life span and distributed to the consumer.
• Packaging keeps the product clean and protects from dirt and other contaminants.
• In addition, it prevents damage that may arise while handling, during transport and distribution.
• Packaging protects food form water, light, insects and rodents etc.
• If packaging is appealing to eyes, product is sold quickly.
Tips on package:
• Just imagine can you sell broken or damaged potato chips without packaging. Will anyone buy them? Will you be able to transport food products properly from point A to point B if goods are unpacked? Will it reach in proper condition? Will consumers buy it? The answer is no.
It's interesting to know that packaging is gaining importance. If you notice no product can be sold without package. Even a simple thing like toothpaste requires packing in the form of a tube.
• An average consumer just takes 2.6 seconds to decide whether to pick up your product or not. If you want your product should reach target audience it is important that you package it properly with the correct message.
Apart from these, there are various other factors that have to be considered for food packaging.
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