Not all wrinkle creams are made to cure the same problem.
Some are meant to plump them up, some are made to smooth them out, and others are made just to take care of short term problems for special occasions.
And this explains the 7 minute wrinkle cream.
Unlike creams that are made to be used on a nightly basis, and which will continually improve the looks of wrinkles and all over facial skin, these seven minute creams are meant to be on an ad hoc basis whenever you want a little extra help perhaps under your eyes or around your mouth.
They don't contain any ingredients that work to improve wrinkles permanently over time.
They do, however, contain ingredients that will plump up creases at a moment's notice and last for a few hours.
The seven minutes refers to the time it usually takes to apply the product and wait for it to sink in, dry, and start working.
It doesn't refer to how long it works once it's been applied.
These often come in tubes and little pots that can be carried around with you for last minute touch ups.
You only need a tiny bit and one tube could easily last six months or so even with frequent use.
The substance does need to be applied on clean, dry skin.
Even though many women tend to keep patting this on all day long, it does become ineffective if you are applying over makeup or even on skin that has become oily during the day.
Typically, these are pretty effective if used correctly.
There are virtually no side effects although occasionally someone with very delicate skin might have a slight tingly reaction the first few times it's used.
They are very affordable and are frequently on sale at leading drug store chains.