The automotive industry is facing challenges while trying to keep up with consumer expectations. The industry is pressed to reduce costs, improve the lifecycle of its products, innovate newer energy efficient vehicles and satisfy its consumers. Although huge units have resulted in increase in production, the large scale production is detrimental to the industry and its partners.
Automotive industry has to seize every opportunity in the market place which consists of consumers who are digitally inclined. The automotive industry is driven towards integrating environmental friendly technology in the vehicle. The industry has to understand the shifting markets and reach out to the global consumer. Understanding consumer behaviour and requirements of the emerging markets will push innovations while taking on global competition.
The changing automotive industry:
Although technology is treating consumers with friendly interface and audio video experiences, it is aimed at passengers rather than drivers. This area covering disaster information, driving support and communications exchange needs to be tapped.
The automotive industry is using expertise and knowledge of their consultants and business models to deliver solutions and services to automotive OEMs, dealers and service providers. The automotive IT solutions are consulting and service provider companies that offer consumers solutions to face competition in the industry.
Cloud computing to handle needs of the industry:
Cloud computing is a scalable and a cost efficient technology gaining ground in the automotive industry. Converting to cloud environment effects the operation of IT organizations and is a new way of reaching business users. Cloud computing improves the overall functioning of organizations and delivers a service based IT model.
A massive increase is expected in the automobile industry with greater emphasis on entertainment and software capabilities. Consumers will want to stay connected while needing travel related information.
At present, the customer is treated to devices for each application they want in their car. The evolving electronic technology is being felt in the automotive industry. Cloud computing will take over as the dashboard will not be able to handle the number of devices. 3G and 4G services are expected to be used to fulfil the need of the customer to remain connected.
Certain factors are spearheading the technology revolution in cars- Smartphone's, staying connected, demand for services, propensity to pay and increase in location based services.
Automotive software solutions provide cloud computing solutions which has its advantages. It offers IT based capability provided by commoditized hardware. This virtual platform goes beyond storage, core applications and development platforms that are associated with processors. Cloud computing is a cost effective service where the consumer will be able to pay as per use. It also has the advantage of having flexible web based interface as per the consumer's requirement. Cloud computing is scalable from both the customer and the provider's perspective.
Cloud computing will support third party services which includes the internet radio, weather updates, traffic updates and GPS services. The third party provider will be paid according to usage which will be handled by the service provider or the OEM. The transaction will take place between the third party service provider and the OEM platform.
Automotive industry has to seize every opportunity in the market place which consists of consumers who are digitally inclined. The automotive industry is driven towards integrating environmental friendly technology in the vehicle. The industry has to understand the shifting markets and reach out to the global consumer. Understanding consumer behaviour and requirements of the emerging markets will push innovations while taking on global competition.
The changing automotive industry:
Although technology is treating consumers with friendly interface and audio video experiences, it is aimed at passengers rather than drivers. This area covering disaster information, driving support and communications exchange needs to be tapped.
The automotive industry is using expertise and knowledge of their consultants and business models to deliver solutions and services to automotive OEMs, dealers and service providers. The automotive IT solutions are consulting and service provider companies that offer consumers solutions to face competition in the industry.
Cloud computing to handle needs of the industry:
Cloud computing is a scalable and a cost efficient technology gaining ground in the automotive industry. Converting to cloud environment effects the operation of IT organizations and is a new way of reaching business users. Cloud computing improves the overall functioning of organizations and delivers a service based IT model.
A massive increase is expected in the automobile industry with greater emphasis on entertainment and software capabilities. Consumers will want to stay connected while needing travel related information.
At present, the customer is treated to devices for each application they want in their car. The evolving electronic technology is being felt in the automotive industry. Cloud computing will take over as the dashboard will not be able to handle the number of devices. 3G and 4G services are expected to be used to fulfil the need of the customer to remain connected.
Certain factors are spearheading the technology revolution in cars- Smartphone's, staying connected, demand for services, propensity to pay and increase in location based services.
Automotive software solutions provide cloud computing solutions which has its advantages. It offers IT based capability provided by commoditized hardware. This virtual platform goes beyond storage, core applications and development platforms that are associated with processors. Cloud computing is a cost effective service where the consumer will be able to pay as per use. It also has the advantage of having flexible web based interface as per the consumer's requirement. Cloud computing is scalable from both the customer and the provider's perspective.
Cloud computing will support third party services which includes the internet radio, weather updates, traffic updates and GPS services. The third party provider will be paid according to usage which will be handled by the service provider or the OEM. The transaction will take place between the third party service provider and the OEM platform.
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