Don"t Miss These Upcoming Google Hangouts on Growing Your Business!
This fall, I'll be offering a number of Google+ Hangouts on Air to help you start and grow your business. Sign up by clicking on the link below -- and do make sure to read the background material beforehand and come with questions -- you can ask them during the session!
Upcoming:
Powering Growth with Google Analytics
[RESCHEDULED] ?Date and Time: Wednesday, November 12 at 2PM Eastern Time
RSVP on Google+
What are the basics you need to know about Google Analytics? How can you use Google Analytics to derive insight about your business and where you can better focus on serving your customer base? We'll cover all that and more in this tutorial on using Google Analytics to optimize your content mix and grow your business.
Essential Reading:
Google+ and Your Business
Search Engine Optimization for Entrepreneurs
Track Your Visitors
Your Business Plan Game Plan
?Date and Time: Monday, November 17, 7PM Eastern Time
RSVP on Google+
The business plan -- it's where you define your vision and chart your plan of attack. It's also an essential item in raising money from investors. You need one -- and with the following timeline and structure we'll discuss in this session, you can write a business plan in three months or less.
Essential Reading:
Your Business Plan Gameplan
Overcoming Your Resistance to Business PLan
Question Key Assumptions in Your Business Plan
Get Free Business Resources in Your Local Public Library
Business Plan: The Marketing Plan
The Business Plan: Not Just a Blueprint
Create a Strong Financial Projection for Your Business Plan
Do Your Market Research
Archived Replays:
Using Email Marketing to Generate Leads and Build Your Business
?Date and Time: Wednesday, September 24, 1PM Eastern
Archived replay
Just about everyone in business should be using email marketing -- so are you making the most of it? In this session, we'll talk about using email marketing to build a stronger database of leads, keep in touch with your existing customer base, and make more sales and revenue.
Essential Reading:
The Basics of Email Marketing
Build Your List Using Social Media
Grow Your Email List
5 Simple Steps to Get More Subscribers
Build Your Personal Brand with Social Media
Date and Time: Monday, September 8th, 7PM Eastern Time
Watch the replay here>>
This session will be for anyone who wants to learn more about how to use Twitter, Facebook and other social networks to build their reach and close more sales.
Essential Reading:
Using Social Media to Build Your Personal Brand
Google+ and Your Business
Using Tumblr for Social Media Marketing
Pinterest for Entrepreneurs
An Intro to Social Media Marketing
Raise Your Social Media Game, Grow Your Business
Use Social Media to Provide Better Customer Service
Social Media Influence: Map Your Allies
Social Media Influence: Content Strategy
Monetizing Your Blog -- Monday August 11, 2014
This session will cover all you need to know to plan and monetize a blog, including:
Targeting a Profitable Niche: How will you find the right audience for you blog? Ask yourself the right questions, find a profitable niche and tweak your business plan to align better with profit opportunity.
Getting Set Up: Choose the right blogging platform for you blog. Do you want to use WordPress, Blogger or Tumblr? Are you ready to choose your own host?
Building a Following: Many bloggers just starting out figuring, if I write about something interesting to me, my blog will naturally find a following. But it takes more than great content to build a following. Email marketing, press, social media and networking all make a huge impact on how many followers you can attract.
Strategies for Monetizing: Finally, the all-important question of how will you monetize your blog? Ads are a natural first choice, but there are many other opportunities, including information products and affiliate marketing. Many bloggers who make a profit do so by taking a hybrid approach. In this article, we'll look at a number of ways to monetize your blog. ?
Watch the replay here>>
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