If you haven't already noticed, advertising on the Internet has transformed into a multi-billion dollar industry with adverts being common place on many websites.
In fact, in many cases, this proliferation of adverts has created ad blindness in many web surfers.
However, there is one site where advertising is extremely effective for a number of reasons.
The biggest reason is that adverts are well placed and highly relevant.
And this site, of course, is Facebook.
Facebook has grown to become one of the most popular sites on the Internet with over 400 million users and an Alexa traffic rank of 2.
In fact, tens of thousands of people are joining Facebook every day, and the company has quite rightly realized the value of their user base to advertisers.
The big advantage to you, as a marketer, is that you can target your advertising very tightly on demographics.
The most successful Facebook businesses, today, have come to realize that advertising to specific demographics can easily be achieved by creating ads that let you target such things as sex, location, age, interest and so on.
This means that instead of your advertisements being displayed to anyone and everyone they are displayed to a highly targeted and focused audience that are interested in the advertised subject.
Naturally, this means that you will get a much higher click through rate as well as a much higher take up rate on whatever you are advertising.
Unlike pay per click marketing where the costs per click can be extremely expensive, many Facebook businesses prefer the more attractive price of Facebook ads based on the same pay per click model.
You can target highly competitive niches for much less than you would expect to pay on, say, Google AdWords.
Facebook also provides you with built in tracking of your adverts and the ability to tweak them real time, much like your AdWords ads.
This can help you to improve their performance and earnings for you.
You also have the ability to create image and text based ads, which makes for very effective advertising.
Choose an eye catching picture that is related to your advert and people will instantly be drawn to it and your click through rate will increase.
There is the option for you to choose from two different models that many successful Facebook businesses continue to use.
Those two methods are either pay per click or pay per impression.
Which you choose would depend upon your business model, budget and how your target market acts.
If you are expecting a high click through rate then pay per impression (CPM) can be a much more attract prospect for you.
There is an additional benefit too, which is that you can pay in your local currency.
Instead of being forced to pay for your advertising in US Dollars, you can use your local currency, making it cheaper because you are not being charged a currency conversion fee by your credit card company.
If you are a marketer looking at getting highly targeted traffic to your website or offer, then like many successful Facebook businesses you will be provided with a very competitive solution.
With good pricing, the ability to target by demographics (something you can't do with pay per click systems) and the ability to create adverts containing both text and images you can seriously boost your sales from Facebook adverts.
If you haven't yet looked into Facebook businesses then now is the time because it is becoming increasingly popular.
Where else can you target over 400 million potential customers at such a great price?
In fact, in many cases, this proliferation of adverts has created ad blindness in many web surfers.
However, there is one site where advertising is extremely effective for a number of reasons.
The biggest reason is that adverts are well placed and highly relevant.
And this site, of course, is Facebook.
Facebook has grown to become one of the most popular sites on the Internet with over 400 million users and an Alexa traffic rank of 2.
In fact, tens of thousands of people are joining Facebook every day, and the company has quite rightly realized the value of their user base to advertisers.
The big advantage to you, as a marketer, is that you can target your advertising very tightly on demographics.
The most successful Facebook businesses, today, have come to realize that advertising to specific demographics can easily be achieved by creating ads that let you target such things as sex, location, age, interest and so on.
This means that instead of your advertisements being displayed to anyone and everyone they are displayed to a highly targeted and focused audience that are interested in the advertised subject.
Naturally, this means that you will get a much higher click through rate as well as a much higher take up rate on whatever you are advertising.
Unlike pay per click marketing where the costs per click can be extremely expensive, many Facebook businesses prefer the more attractive price of Facebook ads based on the same pay per click model.
You can target highly competitive niches for much less than you would expect to pay on, say, Google AdWords.
Facebook also provides you with built in tracking of your adverts and the ability to tweak them real time, much like your AdWords ads.
This can help you to improve their performance and earnings for you.
You also have the ability to create image and text based ads, which makes for very effective advertising.
Choose an eye catching picture that is related to your advert and people will instantly be drawn to it and your click through rate will increase.
There is the option for you to choose from two different models that many successful Facebook businesses continue to use.
Those two methods are either pay per click or pay per impression.
Which you choose would depend upon your business model, budget and how your target market acts.
If you are expecting a high click through rate then pay per impression (CPM) can be a much more attract prospect for you.
There is an additional benefit too, which is that you can pay in your local currency.
Instead of being forced to pay for your advertising in US Dollars, you can use your local currency, making it cheaper because you are not being charged a currency conversion fee by your credit card company.
If you are a marketer looking at getting highly targeted traffic to your website or offer, then like many successful Facebook businesses you will be provided with a very competitive solution.
With good pricing, the ability to target by demographics (something you can't do with pay per click systems) and the ability to create adverts containing both text and images you can seriously boost your sales from Facebook adverts.
If you haven't yet looked into Facebook businesses then now is the time because it is becoming increasingly popular.
Where else can you target over 400 million potential customers at such a great price?
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