Nowadays, social media influence people's daily life.
As a marketer, the power of social media marketing can elevate in a dramatic way to customers.
But first of all, you have to understand social media marketing fundamentals.
These rules will help you build a foundation that will serve your customers.
1.
Listening Marketers require more listening and less talking.
Read the customers' comments, feedbacks and join their discussion to learn what they really want.
2.
Focusing No need to be a "Jack of all trades".
It is better to specialize to highly focus on building a strong brand that has a better chance than a broad strategy that attempts to be all things to all people.
3.
Quality It is better to have only 1,000 people who read, share and talk about your content than 10,000 people who disappear after connecting with you the first time.
4.
Integrating If your contents are quality.
The audience will share it with their followers on Facebook, Twitter, LinkedIn, their own blog and more.
It can help you get new quality consumers.
5.
Accessibility Do not disappear, be available to your audience.
You have to participate in conversations.
You audience will replace if you disappear for weeks or months.
6.
Patience Success of social medial marketing does not happen overnight.
It is a matter of long term, be patient.
Online Marketing Trends For 2011 1.
Superking is the content.
We are not overrating about it.
Today contents are abundant but please keep in mind that content quality matters more.
The good quality contents will benefit not only to consumers but also to yourself because Google loves quality contents.
2.
Contents will be everywhere.
Technology goes fast.
New generation can consume more contents everywhere.
The consumption moves from desktops and laptops to PDAs and other mobile devices.
3.
Social media become mainstream.
YouTube, Facebook and Twitter still dominate people in 2011.
Marketers have to accept the fact that consumers will not only read stories on social media but they will also share the stories to their followers (Don't forget, contents must be quality) 4.
Niche Marketing Certain industries and products will work effectively.
Many researches say "Consumers are likely to choose a very specific niche, and go deep in it".
5.
Customers are dictator.
The voice of consumers will become louder and stronger.
Companies will get feedback almost immediately.
They will share their own stories.
Who can listen, engage with, and rapidly adapt their offering will be winners.
6.
Be honest.
When everyone can get access to information in many ways (channels).
No one can control news.
Companies will need to be honest to their consumers.
"If you lie, you will lose.
" 7.
You need to be a good listener.
When consumers talk, you have to carefully listen.
Your quality conversation will separate you as a winner.
As a marketer, the power of social media marketing can elevate in a dramatic way to customers.
But first of all, you have to understand social media marketing fundamentals.
These rules will help you build a foundation that will serve your customers.
1.
Listening Marketers require more listening and less talking.
Read the customers' comments, feedbacks and join their discussion to learn what they really want.
2.
Focusing No need to be a "Jack of all trades".
It is better to specialize to highly focus on building a strong brand that has a better chance than a broad strategy that attempts to be all things to all people.
3.
Quality It is better to have only 1,000 people who read, share and talk about your content than 10,000 people who disappear after connecting with you the first time.
4.
Integrating If your contents are quality.
The audience will share it with their followers on Facebook, Twitter, LinkedIn, their own blog and more.
It can help you get new quality consumers.
5.
Accessibility Do not disappear, be available to your audience.
You have to participate in conversations.
You audience will replace if you disappear for weeks or months.
6.
Patience Success of social medial marketing does not happen overnight.
It is a matter of long term, be patient.
Online Marketing Trends For 2011 1.
Superking is the content.
We are not overrating about it.
Today contents are abundant but please keep in mind that content quality matters more.
The good quality contents will benefit not only to consumers but also to yourself because Google loves quality contents.
2.
Contents will be everywhere.
Technology goes fast.
New generation can consume more contents everywhere.
The consumption moves from desktops and laptops to PDAs and other mobile devices.
3.
Social media become mainstream.
YouTube, Facebook and Twitter still dominate people in 2011.
Marketers have to accept the fact that consumers will not only read stories on social media but they will also share the stories to their followers (Don't forget, contents must be quality) 4.
Niche Marketing Certain industries and products will work effectively.
Many researches say "Consumers are likely to choose a very specific niche, and go deep in it".
5.
Customers are dictator.
The voice of consumers will become louder and stronger.
Companies will get feedback almost immediately.
They will share their own stories.
Who can listen, engage with, and rapidly adapt their offering will be winners.
6.
Be honest.
When everyone can get access to information in many ways (channels).
No one can control news.
Companies will need to be honest to their consumers.
"If you lie, you will lose.
" 7.
You need to be a good listener.
When consumers talk, you have to carefully listen.
Your quality conversation will separate you as a winner.
Source...