In the present era, the one-time expenditure has been dominant in our commonwealth. In our daily life, we are surrounded by many kinds of information about fashion. In face of all types of messages, a great quantity of persons are at a loss. The capability of having a good judgement on the suitable things has lost for long time. And a grand number of opinions that are not so remarkable continue to hang around by their sides. They are led by the so-called pioneers of the fashion. They have converted into the slaves of the big bang of information. In them, there is no such thing of personality. The Puma company, on the other hand, has been in laborious labors to make the customers regain their particular characteristic. The company bears in its mind the wish that all its customers are able to form a profound bond with it. The company has set a goal of making the products be the preferential choice of the customers.
Yet, in actuality, the Asics company had gone through a rather hard passage before the coming onto stage of the great president. The market was in a very unpromising condition. It had gone to the boundary of economic failure. The market stratagem maybe was the root of its failure. There was not a hint of innovation in its marketing plan. In the usual mode, the groups of consumers have been divided by their age, education background and the salary they earn. Actually, it was a mode that had been adopted by lots of corporations. Whereas for those big figures in the province of shoe manufacture, they have their incomparable traits. For this reason, the Puma corporation just can be an average trademark that could not be equivalent with the titan. The conventional marketing way had been the crucial weakness in its collapse.
A blessed thing was that the corporation had welcomed its promising days after the laborious and lengthy pathway. The appointment of the vigorous CEO, Jochen Zeitz, had made the company survived and succeeded. This mighty president had taken an uncommon measure to bring the company out of the emergency. Instead of separating the groups of customers in traditional mode, he thought that the living style should be the factor that affect the division of the customers. In his view, the taste or the fondness of the brand might be of similarity for a 19years old high school student in Japan and a 30 years old black individual in New York. The thinking style and the attitude of life ought to be the chief factors that dominate the design and manufacture of Puma. And this kind of principle should be honored as the representative of the quality of the corporation. In our life, sports ought to take up an enormous rank. And the corporation respects it as the attitude. The company hopes that the users of its products will continue to support the extraordinary trade name even when they have come to the sunset of their life. And we can realize from the fact that the corporation has made a hit under the president's leading.
Yet, in actuality, the Asics company had gone through a rather hard passage before the coming onto stage of the great president. The market was in a very unpromising condition. It had gone to the boundary of economic failure. The market stratagem maybe was the root of its failure. There was not a hint of innovation in its marketing plan. In the usual mode, the groups of consumers have been divided by their age, education background and the salary they earn. Actually, it was a mode that had been adopted by lots of corporations. Whereas for those big figures in the province of shoe manufacture, they have their incomparable traits. For this reason, the Puma corporation just can be an average trademark that could not be equivalent with the titan. The conventional marketing way had been the crucial weakness in its collapse.
A blessed thing was that the corporation had welcomed its promising days after the laborious and lengthy pathway. The appointment of the vigorous CEO, Jochen Zeitz, had made the company survived and succeeded. This mighty president had taken an uncommon measure to bring the company out of the emergency. Instead of separating the groups of customers in traditional mode, he thought that the living style should be the factor that affect the division of the customers. In his view, the taste or the fondness of the brand might be of similarity for a 19years old high school student in Japan and a 30 years old black individual in New York. The thinking style and the attitude of life ought to be the chief factors that dominate the design and manufacture of Puma. And this kind of principle should be honored as the representative of the quality of the corporation. In our life, sports ought to take up an enormous rank. And the corporation respects it as the attitude. The company hopes that the users of its products will continue to support the extraordinary trade name even when they have come to the sunset of their life. And we can realize from the fact that the corporation has made a hit under the president's leading.
Source...