Blogs are the easiest kind of website to set up on the web.
You can choose a free site such as WordPress.
com or Blogger.
com to host your blog.
Both have very easy but powerful tools to help build and market your online business.
Almost everyone has a blog these days, but before you think you're jumping on a bandwagon, realize how by using your blog a bit differently, you can create an advertising powerhouse.
Companies of every size are using blogs to promote sales, show off new products and offer customer service.
Make sure on every post that you leave with a call to action.
Leave a highlighted link that states: "Get a FREE educational guide about gemstones" or "Check out the hottest trends for Fall" or "Learn the secrets to better watercolor painting" This call to action is a popular way to drive targeted prospects to your webstore.
Writing great posts will educate your readers and build fans.
On any of the most popular blog platforms your readers can easily subscribe to your blog.
Then every time you post, they will get an email notification of the new post.
This has turned my online business around.
I also sell my artwork and books right on the blog post itself.
You can put a lot of interesting and flashy content with multimedia such as big, bold images, MP3 players and videos.
I leave comments on many other art blogs with a link to mine and I encourage conversation and comments from my readers.
This builds a huge fan base for your business and takes a simple form of writing on the web to a whole new level of marketing.