Do you know what the most popular pages on your website are?No?If you knew how website traffic analysis and statistics help to improve your sales, then you would know everything you could about every page on your site.
You would have every statistic about your business that you could get.
Consider what most offline businesses do.
They employ salespeople and analyse the performance of each individual with respect to the number of accounts they have, how much they sell to each and whether or not they are succeeding in finding new leads.
They then take action to improve their sales results based upon that information.
The average people involved in internet marketing don't employ people to sell their product: they use web pages.
This does not mean, however, that the same approach cannot be taken online as offline.
You can analyse the performance of each of your webpages and make changes according the results obtained.
There is nothing you cannot do to a web page that you can do with a salesperson, except perhaps reward them with more money! If we examine the type of statistics available with traffic analysis software, you will understand what I am getting at.
What type of statistics can you find out about your site, and how can you use them.
One of the most useful statistics that traffic analysis can provide are the number of visitors to your site, and the number that visited each individual page on your site.
This can be provided on a daily, weekly or monthly basis, so that you can find out if there is any daily pattern, such as if any pages are most frequently visited on certain days of the week.
You can find out if any pages are never visited, or only very rarely, so that you can remove them or at least change them.
You can even find out at what hours during the day your visitors arrive at each page.