Professional writers know what they're talking about when the say the active voice is the best.
You need to remember that these are the people who know the difference between how to attract prospects to your site and how to keep them there.
They know that the active voice is more direct and it gets to the heart of what you're trying to say straight away.
Advertising Copy When you're thinking about advertising copy, you need to use the active voice to full advantage.
It's a simple concept and there's a quick way to check to see if the sentences that you're writing fall into the right pattern.
Remember that the best sentences that follow the active voice all follow the SUBJECT/VERB/ OBJECT pattern.
It makes more sense when you think of the whole concept this way.
Imagine that you've got something that you want to sell.
It makes more sense to show it directly on the street than to put a sign in the window telling passerby that you've got the thing inside.
Click Away Still, there are people who like to argue for using the passive voice and they say that they see it used everywhere so it must work.
And they do have a point; there are many writers that use the passive voice for complex thoughts and such but to get the point across on the web the choice is clear.
Remember that prospects will click away from your site unless they find something to interest them straight away.
It's necessary that you hire the right ghost writer so that your site not only gets the traffic that you want, but that clients come and stay once they get there.
All too often, business owners pay for the keyword research and spend little on getting professional web content and the results are usually the same.
They get the traffic that they're looking for but wonder why their sales numbers don't climb.