So what is this 'buzz word' that is taking the Internet by storm? A blog (short for weblog), is an interactive communication tool where you can create, share and post content on the Internet that are available for immediate view.
Think of a Blog as a website with a difference.
You have full control of the content, you can post at any time and you can share information within minutes - with minimum cost to your business - less than a few phone calls and sometimes for FREE.
But here's where it gets exciting! Blogs are literally a MAGNATE for search engines.
As soon as you post information to your blog, in simple terms, the search engines get notified and pick up on key words used.
Let's say you have a Marketing company.
You can post 'Marketing Tips' on your BLOG.
The search engines will now direct people, searching for key phrases contained in your post, direct to your BLOG and/or website.
Even better - people visiting your website can interact with you by leaving comments or making suggestions.
TIP 1: Always create an opportunity for people to fill in their email address when visiting your Blog.
This way you get the contact details of a highly targeted audience.
TIP 2: The more regular you post to your blog, the more effective your blog will work for you through the search engines.
You may even want to blog several times per day! You can also post video to you Blog - it is as simple and gets results.