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"Ring, Ring" The In Thing - Ringtones Take Over Album Sales In Struggling Rap Market

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Now album sales in the music industry as a whole have declined since the beginning of 2005.
Downloading off the internet is becoming the standard choice of buying music, making the CD format obsolete as the cassette or 8 track tape.
Even with download sales combined with all other formats of music (cd,vinyl,etc.
), it still does'nt amount to how much the market has been on a downward fall.
Now one theory about the lack of sales go back to the download format, file-sharing in particular.
It has been reported the on-line giant I-Tunes, goes through an estimate 600 million illegal traded songs.
For instance, with the click of the mouse I can purchase an artist full length album, rip it to a file, then forward it to everybody in my address book.
Now if I got 500 friends, they all get the album for free, leaving the revenue that supposed to generated if those 500 people went & got the album themselves null & void.
So gone are the days of the 90's, where most of the top ten artists in any market, exceeded platinum, double, triple, on up to multi-mega sales.
In rap music for example, which has suffered the biggest blow out of all other art forms.
the average artist now sells an estimate of one to two hundred thousand.
So what's keeping them from being dropped from their record deals, RINGTONES.
That's right , take party like a rockstar, done by the Shop Boyz, The song was no.
1 on the pop chart, sold a million ringtones, but the album hit bottom at 174,000 copies.
Another song was "This is why I'm hot" done by the artist Mims, 2.
7million ringtones, album sales 276,000.
Even worse was Huey's "Pop, Lock, & Drop it.
One million ringtones, album sales, a dismal 71,000.
So what's the future hold for this market who artists are becoming as good as how many ringtones can they generate? Will their even be a need to record a full length album? Get a decent budget from record companies? Or what about longevity? It would be hard to build a fan base if your an artistwho is one hit then out.
Time will tell if people will remember the hottest ringtone now, "Crank Dat" by Soulja Boy 5 to 10 years from now.
We can only hope the ringtone era does'nt kill what seems to be a dying effect, which is the quality of today's hip-hop artist.
It just makes me want to put my phone on vibrate.
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