Copywriters have needed to work hard to keep the wolf from the door in these trying times. Once, a simple Plan A was enough to keep the work rolling in.
That Plan A has been well and truly shelved. It was always enough to keep throwing money at Google Adwords to bring in new work. But those Google ads remain unclicked today, unless it's by people wanting word-farmed content at 3 a page.
So what's Plan B? Well, consider this. When did you last have to meet a client? These days, it's not important to work with local suppliers. You can team up with clients anywhere, thanks to email, telephone and Skype.
Surely, too, businesses based in, say, Brighton, will want the best copywriter for their job, not just one who happens to live in Brighton.
Thankfully, it's now easy for copywriters from anywhere to grab work from under their competitors' noses. There are two main options: one involves tweaking your Google Adwords account to accept clicks when people search for 'copywriter Brighton' and 'copywriting Brighton'.
That will cost you a few pence per click. However, it's a good deal more cost-effective in the long run to write a customised landing page that talks about copywriting and copywriters in Brighton. Tell Sussex businesses what you have to offer them as a remote freelance copywriter. If you're based 'up North', now's the time to explain what great value you offer, as you don't need to pay your inflated mortgage.
Naturally, you'll need to pay close attention to your SEO. Sort out your keywords and place them in your H1 headline and H2 headings.
Keyword density? Don't look at me. However, if you get around 5% on a page length of about 350 to 400 words, depending on Google's algorithm of the week, you'll be fine. On a 350-word landing page about Brighton copywriters, you'd want roughly 15 keywords.
So, well done - you're an honorary Brighton copywriter. There's just one final step to take. You'll want to create a few backlinks. This is easily done by posting a couple of articles or press releases on high-PR websites. Make sure your anchor text relates to your copywriters in Brighton business page. Then sit back and watch your page rise high in the hierarchy of Brighton copywriters.
Here's a good example of a landing page that uses this tactic - it's about freelance copywriters in Brighton. The copywriter is based near Preston. Why not try it yourself?
That Plan A has been well and truly shelved. It was always enough to keep throwing money at Google Adwords to bring in new work. But those Google ads remain unclicked today, unless it's by people wanting word-farmed content at 3 a page.
So what's Plan B? Well, consider this. When did you last have to meet a client? These days, it's not important to work with local suppliers. You can team up with clients anywhere, thanks to email, telephone and Skype.
Surely, too, businesses based in, say, Brighton, will want the best copywriter for their job, not just one who happens to live in Brighton.
Thankfully, it's now easy for copywriters from anywhere to grab work from under their competitors' noses. There are two main options: one involves tweaking your Google Adwords account to accept clicks when people search for 'copywriter Brighton' and 'copywriting Brighton'.
That will cost you a few pence per click. However, it's a good deal more cost-effective in the long run to write a customised landing page that talks about copywriting and copywriters in Brighton. Tell Sussex businesses what you have to offer them as a remote freelance copywriter. If you're based 'up North', now's the time to explain what great value you offer, as you don't need to pay your inflated mortgage.
Naturally, you'll need to pay close attention to your SEO. Sort out your keywords and place them in your H1 headline and H2 headings.
Keyword density? Don't look at me. However, if you get around 5% on a page length of about 350 to 400 words, depending on Google's algorithm of the week, you'll be fine. On a 350-word landing page about Brighton copywriters, you'd want roughly 15 keywords.
So, well done - you're an honorary Brighton copywriter. There's just one final step to take. You'll want to create a few backlinks. This is easily done by posting a couple of articles or press releases on high-PR websites. Make sure your anchor text relates to your copywriters in Brighton business page. Then sit back and watch your page rise high in the hierarchy of Brighton copywriters.
Here's a good example of a landing page that uses this tactic - it's about freelance copywriters in Brighton. The copywriter is based near Preston. Why not try it yourself?
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