Now that you have opted to create a landing page instead of a fully-fledged website, you must be aware of things you should not do if you want to have a successful one.
This compilation of tips and suggestions are based on the online exchanges of landing page patrons and critics.
They share their practical experiences on what has and has not worked when doing online business via landing pages.
There is a lot to learn from the opinions given in these various forums, so this article is dedicated to giving great tips as well as focusing on seven key things that should not be done when creating landing pages.
1.
The first thing that you should not do is mix dark colored texts with brightly colored backgrounds.
Your page will appear very garish and unpleasant to the eyes of viewers if you do this.
A simple contrast of dark text and light background will be easier on the eye and will get more attention from web surfers.
2.
Do not try to crowd your page with too much narrative, pictures or graphics.
Choose short phrases, and select pictures and graphics that are relevant to your headlines and the products that you offer.
3.
The third thing you should remember is to craft striking headlines with strong messages about how your products or services can impact on the lives of your visitors.
Keep these headlines brief, compact in both substance and content.
4.
Do not underestimate the power of personalized product demonstrations through audio or video presentations.
It is better if you do the product demonstration yourself, or include a testimony from your clients who can attest to the benefits and results of using your product.
This reinforces the confidence of prospective clients and encourages them to check out your product features, which will lead to successful sign-ins.
5.
The fifth thing that you should note is to remember to give your visitors free items which will reinforce what you are promoting.
It may be small items such as free reports, the gist of a new book you are promoting or a flier about food supplements.
These are effective motivators for visitors to continue exploring your page.
Remember that it is better for your freebies to mirror and endorse the product or services you are promoting, so they must be relevant to your product.
6.
Do not assume that your visitors are familiar with how a landing page is explored.
Be sure to make your page user-friendly and easy to navigate.
Include simple and easy-to-follow guidelines for each step in the process.
7.
The seventh thing you should remember if you want your page to be the best landing page: do not be tempted to get full details from your visitors.
Don't prod them to fill in data and extra information in the 'call to action' element of your page.
Email addresses and contact numbers are a good start in establishing contact and enable you to explore a business relationship with the subscriber.
This compilation of tips and suggestions are based on the online exchanges of landing page patrons and critics.
They share their practical experiences on what has and has not worked when doing online business via landing pages.
There is a lot to learn from the opinions given in these various forums, so this article is dedicated to giving great tips as well as focusing on seven key things that should not be done when creating landing pages.
1.
The first thing that you should not do is mix dark colored texts with brightly colored backgrounds.
Your page will appear very garish and unpleasant to the eyes of viewers if you do this.
A simple contrast of dark text and light background will be easier on the eye and will get more attention from web surfers.
2.
Do not try to crowd your page with too much narrative, pictures or graphics.
Choose short phrases, and select pictures and graphics that are relevant to your headlines and the products that you offer.
3.
The third thing you should remember is to craft striking headlines with strong messages about how your products or services can impact on the lives of your visitors.
Keep these headlines brief, compact in both substance and content.
4.
Do not underestimate the power of personalized product demonstrations through audio or video presentations.
It is better if you do the product demonstration yourself, or include a testimony from your clients who can attest to the benefits and results of using your product.
This reinforces the confidence of prospective clients and encourages them to check out your product features, which will lead to successful sign-ins.
5.
The fifth thing that you should note is to remember to give your visitors free items which will reinforce what you are promoting.
It may be small items such as free reports, the gist of a new book you are promoting or a flier about food supplements.
These are effective motivators for visitors to continue exploring your page.
Remember that it is better for your freebies to mirror and endorse the product or services you are promoting, so they must be relevant to your product.
6.
Do not assume that your visitors are familiar with how a landing page is explored.
Be sure to make your page user-friendly and easy to navigate.
Include simple and easy-to-follow guidelines for each step in the process.
7.
The seventh thing you should remember if you want your page to be the best landing page: do not be tempted to get full details from your visitors.
Don't prod them to fill in data and extra information in the 'call to action' element of your page.
Email addresses and contact numbers are a good start in establishing contact and enable you to explore a business relationship with the subscriber.
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