Design

• If you have a home decor site that has a poorly devised color scheme, a chaotic layout or other bad design choices, it will undermine your credibility as a home decor expert. If you're unfamiliar with Web design, hire an expert whose portfolio you admire to design the site. Everything from the colors you choose to the fonts you select will say something about your site. Be sure to match your design elements to the style of home decor you will be featuring on your site.
  
  

Professional Photos

• Photos, rather than text, should make up the majority of the content of a website that deals with home decor. Nothing says "amateur" to a reader like poorly done photos. Use an SLR camera to take shots, and avoid using a flash. Instead, light the object or room you are photographing well, and use the no-flash setting on your camera. Alternatively, you can increase the ISO, widen your aperture and use a slow shutter. (See Reference 1) Use photo-editing software to crop unwanted elements from your photos.
  
  

Tutorials

• Whether your home decor site is intended as a storefront or as a go-to spot for interior design, your site will benefit if you add tutorials. Show your reader how one of your products can work in each room of her home. Demonstrate a quick way to jazz up party lighting. Readers will come back for more and recommend your site to others if it has take-away content that people can use. Make sure that each step of your tutorials is accompanied by a quality photo.
  
  

Sales

• If you sell home decor items on your site, use plenty of photos to show how each item can work in a variety of rooms. The more options you demonstrate on your site, the more likely it is that potential customers will be able to visualize how an item would work in their own home. Your checkout process should be simple and trustworthy, using a secure server. If you don't use your site to sell home decor items, you can still earn money by selling ad space to companies that sell home decor products.