To protect the integrity of your brand, you need security labels and anti counterfeiting measures with the latest innovations in technology and design. In most cases, enterprises specializing in high-end merchandise expect to lose a percentage of their profits to counterfeiters and gray markets. Online markets have expanded consumer options by providing customers and partners entry points into sales channels; it has also brought in challenges in the form of counterfeiting, gray market sales and internet frauds.
The advancement in technology has not spared any business from counterfeits and fraudulent activities even if their operations are well organized, sometimes the original businesses barely have a chance to save their reputation or enforce stringent actions against these fraud companies. Over the years organizations have made use of traditional systems to control gray market sales. With the ever-changing market demands of the global customers and the changing global economy, it has become imperative for organizations to crack down on just about any business that appears to undermine the authenticity of their brand in any form.
Although globalization has provided enterprises the opportunity to expand their customer base beyond geographical boundaries, technology has helped connect them through the Internet and other networks. Organizations thus need to take adequate measures to protect their sales channels and products. Businesses can put an end to all brand counterfeiting and fraudulent activities by investing in a proactive online fraud protection solution. Further, anti-fraud solutions developed for the present day enterprises helps organizations to stop revenue and profit erosion as well as protect brand reputation thus providing customer better ROI.
Leading IT giants and service providers have designed and developed solutions that enable organizations to track and identify fraudulent activities, large sales volumes, abnormally high discounts and low prices through real-time online monitoring. Further, by exercising stringent measures, organizations can also shut down illegal operations. The creation of updated reports provides genuine manufacturers visibility to identify products targeted by counterfeiters for gray market sales.
Effective anti-counterfeiting
The advancement in technology has not spared any business from counterfeits and fraudulent activities even if their operations are well organized, sometimes the original businesses barely have a chance to save their reputation or enforce stringent actions against these fraud companies. Over the years organizations have made use of traditional systems to control gray market sales. With the ever-changing market demands of the global customers and the changing global economy, it has become imperative for organizations to crack down on just about any business that appears to undermine the authenticity of their brand in any form.
Although globalization has provided enterprises the opportunity to expand their customer base beyond geographical boundaries, technology has helped connect them through the Internet and other networks. Organizations thus need to take adequate measures to protect their sales channels and products. Businesses can put an end to all brand counterfeiting and fraudulent activities by investing in a proactive online fraud protection solution. Further, anti-fraud solutions developed for the present day enterprises helps organizations to stop revenue and profit erosion as well as protect brand reputation thus providing customer better ROI.
Leading IT giants and service providers have designed and developed solutions that enable organizations to track and identify fraudulent activities, large sales volumes, abnormally high discounts and low prices through real-time online monitoring. Further, by exercising stringent measures, organizations can also shut down illegal operations. The creation of updated reports provides genuine manufacturers visibility to identify products targeted by counterfeiters for gray market sales.
Effective anti-counterfeiting
Source...