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SMS platform: Mobile marketing software

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There are many marketing tools like print advertisement, TV commercials, pamphlets and sign boards. But the most reliable and quick tool is a short text message or SMS. Short messaging service can be used for marketing and it can give better results than conventional advertising methods. For mobile marketing, there is SMS platform that can flash millions of texts in few hours.

Mobile population is increasing with each passing day and each cell phone user is a consumer. He could be a real estate investor, patient, student or anyone that a company might want to sell its product or offer service. A company can send SMSs to all the mobile phone users urging them to be its customers. It is an ideal way to establish communication with general public. After sending a million SMSs, you can expect response from half the targeted mobile numbers.

Greatest advantage of the mobile advertising is that you can target people living in a certain area, people from a specific profession or people of a certain age group. Details regarding the mobile users could be obtained from mobile network service providers. A credible bulk SMS service provider can access the database of mobile networks using its business contacts.

Bulk SMS service is a business that is jointly operated by a service provider and mobile networks. The service provider sells texts to the clients and it is the service provider that sends the texts using the SMS platform and infrastructure of mobile networks. The profit is shared by the SMS service provider and mobile networks. This is the reason why SMS service provider can get quick access to the database of mobile networks.

It is the SMS platform that makes SMS marketing possible. It is an application that runs on the web. The messages are sent from the web and it is made sure that the texts are delivered to the targeted mobile numbers. The application keeps sending the texts unless they are successfully sent. For sending a million messages, the application might take a few hours.

SMS platform has many features like the pause button that can be used to stop the application from sending texts. The application can generate sent report for the clients and also respond to the texts. It can save leads and filter phone numbers as responsive and unresponsive. Advent of the application has made mobile advertising a breeze for the marketers.
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